Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs, what a wise man. 
Your website is your digital home; it’s how your web friends and clients get a feel for who you are and how you do business. So, let’s roll out the virtual welcome mat and make them feel right at home with all that is you.
Fit. Form. Function. Fun. Imagine the possibilities.
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what even do you need for a website anyway?

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Successful website projects are a collaboration between you us.

A new website project or a website in need of a re-design is a platform filled with untapped potential. The potential to clearly communicate your message, your brand and your products/services with your target audience. 

Mind. explode.

How do we get there? Some of the key elements we work on are:

Your requirements could focus around specific features that you are looking to have, for example, the ability for customers to purchase your products/services online. Be prepared to discuss your requirements with us as we can help you to understand what is and isn’t possible.
Having scheduled, clear goals, allows for easy communication during a website project. Do you want a sales funnel, drive traffic to your blog or subscription list, explain your services and get people to book? We’ll map those goals out clearly to the content makes sense on the page.
The content on your website is one of the most important features. It has the power to draw people into your site and also the power to repel them back to the search engines. We insist on using a copywriter for all our projects. Trust us, you don’t want the stress of writing your own content.

Imagine this...

That www of yours gets hidden away because it’s just not where you’re at.
You’re telling everyone from your barista to your babysitter to look up your site because it’s so much fun.
You’re answering inquiries which suck up too much time and energy, and are far from ideal.
Your perfect client connects with you and submits all the information you need to get started.
There are so many plugins and apps on your site that they fight sometimes and you’ve even forgotten what some of them do.
A well sorted and integrated tech stack lets you get on with your business in the smartest and fastest way possible.

don’t have a website yet?

imagine not having these problems in your life.

So what will you get exactly?

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Well, that really depends on what you need.

We build you the website you need based on our consultations and deep questioning. 

We’ll determine the number of pages, how your information flows and what functionalities you need, combine that with your shopping list of requirements and make sure you can get where you need to go. 

In style. 

we specialise in


Want to have control over the enitre eCommerce experience of your website, no third party shackles involved? We love complex eCommerce! We can help you build the online store you've always wanted. 

learn more

Services Websites

You know what you do, but how do you explain your value and story and then lead the right people to working with you? Leave that with us. 

see portfolio

Portfolio Websites

Perfect for interior designers, trades, photographers, celebrants and the like to show off what they do. A picture says 1000 words after all. 

see portfolio

Frequently Asked Questions.

That’s a tricky question. What do you want your website to do? How much information is on it? How customised does it need to be? The answers to those questions go a long way to helping us form a good idea of what your website will cost.

We don’t say $X for a five page website because our experience tell us that doesn’t allow for enough discovery and wiggle room in a project. We find that most clients spend $7,000-$9000 on blog/portfolio websites and upwards of $9,000 on ecommerce websites for their website design and development.

This does not include copywriting, which is a project must unless you are an experience web copywriter or marketer.

This kinda has the same vibe as above – what do you need your website to do? How much information will it have? Also, pages are not the only way of organising information as you have blog and product categories, sub pages, forms and schemas to think about too.

This is why we love to chat about a project and organise your information first.
What ya got? Currently interested in holidays to tropical islands, rum, and never ending packets of gluten and calorie free tim tams.
The time it takes to produce a website depends on the size and complexity of your site and the quality of content that you have ready to go.

No content = no website.

A basic website typically takes around 10 weeks from beginning to end IF you have all your content ready to roll.
Yes, we can help you get this set up and we can work with your existing provider. We offer hosting through Siteground.

We will not build on GoDaddy hosted sites because we cannot guarantee any level of performance. We work with Siteground and have found them to be outstanding in every way.
Yes it will. All the websites we design work on all devices. We generally design for three screen sizes (mobile, tablet and desktop).

Do you do design and develop ecommerce/Online Store websites?

Absolutely! We work in WordPress and Woocommerce to deliver super customisable, fully client owned (betchya didn’t know that some platforms don’t confer ownership when you build there?), SEO ready, fast and beautiful ecommerce setups.
Yes, all our lovely clients with one hour’s training on maintaining their website. You will get a video of your training session and a video manual installed on your site for easy reference.
WordPress is open source content management software and currently powers around 34% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows me to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore the community of web developers that use WordPress reaches far and wide and allows us to tap in to this collective intelligence and bring that wealth of experience to your project. Good stuff.

you'll love working with us, too. 

more love over this way

Time to get A Lined Design!

Send us a love letter; fill out our questionnaire and determine if we're a match made in cyberspace.
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We’re a creative brand and web design agency based in Hobart, Tasmania servicing clients all around Australia and the world. We specialise in helping creative entrepreneurs shine online.
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