Nice to meet you!
Word nerds, code bunnies, font addicts and vector wranglers... we're here to help your business shine online.
1. Perfected Elevator Pitch
It's important to focus on honing your core marketing messages and making sure that your tagline and the first two paragraphs of your website content are clear and compelling. You need to convey your business's unique selling proposition (USP) in just a few short words.
2. Clear Calls to Action
When marketing and business people say, “Why aren't our websites converting?” the response is usually a failure to provide clear calls to action. Most common CTAs are telephone numbers and “buy now” links, often the best site designs have value-driven CTAs, subtly guiding visitors to take the next steps. Calls to action are designed to engage visitors and guide them down paths to conversions. Visitors to your site require specific information before committing to purchases or inquiries, smart CTAs pre-empt the visitor's next steps and gently guide them through your site in the way you want.
Different business types require different calls to action - we'll make sure we point the right customers the right way.
3. High-Quality Content
Relevant content is one of the most important tools for driving traffic to your website. It shows your expertise and integrity and makes people want to buy from you. Quality content is essential for any business's online presence. Without quality content, you won't be able to effectively communicate your message, reach your audience, or explain why they need your product/service. Your web pages, emails, social media posts, etc., should be useful, informative, and engaging. They should be easy to understand and accessible so that people don't get bored or distracted by having to wade through too much text. We all have short attention spans these days, don't make the mistake of making your ideal client read more than they have to.
4. Gorgeous Visual Design
Visitors will be more interested in staying on your site if it’s aesthetically pleasing and visually intriguing.
The appeal of your website can go a long way towards establishing the quality of your business and your products. Your website should be attractive and visually engaging so visitors will feel compelled to stay on your site longer. In addition, they will be more likely to come back and tell others about your site.
We know how to make a site look great without being too distracting. We know what colours work together and what colours clash. We understand typography and font sizes. We know how to create a clean, simple, easy-to-navigate interface. Hiring us as your professional web designer is an investment in your future success. You'll save money in the short term because you won't have to pay someone else to do something you could easily do yourself. But in the long run, investing in a quality web designer will help you grow your online presence and increase your profits. That's right - working with our team of design experts will grow your business.
Once your website is fully designed, after the content is sorted and the wireframes approved, we ensure that it will look equally fabulous for desktop users, tablet users, and mobile users.
This includes having a separate menu and site navigation (such as a hamburger menu) designed specifically for mobile websites, ensuring your website loads quickly with the right type of caching and image delivery service integrated with your server and website hosting, and a wide range of other considerations. Responsive web design is absolutely critical to get right!
In our design consultation, before we nail down that creative brief with you, we'll examine some website designs you're inspired by and discuss how these sites might have some interesting features that might work for you, and then show others that we think might work for you. Our design solutions are always geared to what your business needs - no website templates or off-the-shelf products here!
Once your website is fully designed, after the content is sorted and the wireframes approved, we ensure that it will look equally fabulous for desktop users, tablet users, and mobile users.
This includes having a separate menu and site navigation (such as a hamburger menu) designed specifically for mobile websites, ensuring your website loads quickly with the right type of caching and image delivery service integrated with your server and website hosting, and a wide range of other considerations. Responsive web design is absolutely critical to get right!
Regardless of whether a company is in an offline brick-and-mortar or digital space, having a strong online presence can have a huge impact on its success. In this day and age, some businesses still don't realise that a majority of their customers will visit their website before making a purchase.
A good website is essential to generate more revenue, but having a high-quality website isn't enough if it doesn't attract visitors.
You might be reluctant to get online because you think you're not tech-savvy or don't know how to manage a website properly. A Lined Design has helped numerous businesses of various sizes create their digital presence, and we can help you too - yes, even if you're a total techno-gumby!
Want to have control over the enitre eCommerce experience of your website, no third party shackles involved? We love complex eCommerce! We can help you build the online store you've always wanted.
You know what you do, but how do you explain your value and story and then lead the right people to working with you? Leave that with us.
Perfect for interior designers, trades, photographers, celebrants and the like to show off what they do. A picture says 1000 words after all.
That’s a tricky question. What do you want your website to do? How much information is on it? How customised does it need to be? The answers to those questions go a long way to helping us form a good idea of what your website will cost.
We don’t say $X for a five page website because our experience tell us that doesn’t allow for enough discovery and wiggle room in a project. We find that most clients spend $7,000-$9000 on blog/portfolio websites and upwards of $9,000 on ecommerce websites for their website design and development.
This does not include copywriting, which is a project must unless you are an experience web copywriter or marketer.
This kinda has the same vibe as above – what do you need your website to do? How much information will it have? Also, pages are not the only way of organising information as you have blog and product categories, sub pages, forms and schemas to think about too.
This is why we love to chat about a project and organise your information first.
What ya got? Currently interested in holidays to tropical islands, rum, and never ending packets of gluten and calorie free tim tams.
The time it takes to produce a website depends on the size and complexity of your site and the quality of content that you have ready to go.
No content = no website.
A basic website typically takes around 10 weeks from beginning to end IF you have all your content ready to roll.
Yes, we can help you get this set up and we can work with your existing provider. We offer hosting through Siteground.
We will not build on GoDaddy hosted sites because we cannot guarantee any level of performance. We work with Siteground and have found them to be outstanding in every way.
Yes it will. All the websites we design work on all devices. We generally design for three screen sizes (mobile, tablet and desktop).
Yes, all our lovely clients with one hour’s training on maintaining their website. You will get a video of your training session and a video manual installed on your site for easy reference.
WordPress is open source content management software and currently powers around 34% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows me to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore the community of web developers that use WordPress reaches far and wide and allows us to tap in to this collective intelligence and bring that wealth of experience to your project. Good stuff.
Absolutely! We work in WordPress and Woocommerce to deliver super customisable, fully client-owned (betchya didn’t know that some platforms don’t confer ownership when you build there?), SEO ready, fast and beautiful eCommerce setups.
You can read more about our eCommerce offerings here.
Working with Sarah and her A Lined Design team was a great experience... The end result was a user-friendly website that exceeded my expectations... I would highly recommend her to anyone looking for a talented and efficient website and brand developer.
Absolutely loved working with Sarah @ A Lined Design to create my website for Balanced Inline. 2 years on, I am still loving my website & couldn't be happier with the service from A Lined Design. Would highly recommend to anyone.
Working with the team at A Lined Design was a dream, they spent the time to get brand strategy and execution right, with a laser focus on our customer journey. They have turned our website into a key sales tool with a content marketing strategy that means our customers find us easily AND love our brand. The team are fast, process driven, strategic, great problem solvers with amazing attention to detail.
Working with A Lined Design has been the most fantastic experience. Sarah and the team were able to decipher our pie in the sky ideals and create a brand and logo that perfectly matched the feel we were going for. So easy to work with and very timely, highly recommend!
Working with Sarah and her team at A Lined Design has been one of the best business decisions I have made.
It is important to me that "women support other women" and also when selecting a web designer that I support a local Tasmanian business. This is what I did when choosing Sarah Crawford and A Lined Design. I could not be happier with new professional but fun website and branding.
Sarah and her team were fantastic!
They supported us through what we thought was initially quite a daunting process. They took the time to get to our the business and those that work in it and truly got to understand what made the business tick.
In today's digital age, having a strong online presence is crucial for businesses. That's why it's essential to work with a web development company that not only understands the technical aspects of building a website but also has a strong focus on creative design.
We specialize in creating custom websites that are not only functional but also visually stunning. Our team of experienced designers understands the importance of a website that truly reflects your brand and engages your target audience. From eye-catching graphics to intuitive navigation, we'll work with you to create a website that is tailored to your unique needs and helps you stand out from the competition.
So if you're looking for a web development company in Hobart, Tasmania, that prioritises creative design, look no further than our team of experts.
