Footprints Educational Complex

Meet Steph Rubock, founder of Footprints and a mum who knows firsthand how emotional the childcare handover can be. For over 25 years, she’s nurtured Footprints into a much-loved early learning centre in Burnie: a place where children are known, safe, and encouraged to grow in their own way.

It was time for the brand and website to reflect the magic happening inside its walls.

Footprints had an existing website… but it was non-responsive, outdated, and had long been left untouched. The first step wasn’t just design—it was digital rescue. We helped locate the hosting, track down domain records, and stabilise the setup before building anything new.

From there, we needed to:

• Create a warm, welcoming digital presence that matched the real-life experience of Footprints

• Honour the centre’s long history while giving it a fresh, modern face

• Build trust with new families through clear information and intuitive navigation

• Celebrate the children; without using faces, for privacy reasons

• Retain the concept of “footprints and growth” but reimagine every other element

BRAND DESIGN

Crafty, joyful, and rooted in real-world textures.

We created a brand that feels tactile and child-led, just like the play-based learning at Footprints.

• The colour palette comes from rainbow craft paper: vibrant, inclusive, and ready for any medium

• No harsh blacks: just a deep, soft navy for contrast and calm

• The icon features two overlapping footprints forming a heart, symbolising nurture and connection

• Typography is rounded and friendly, echoing early learning cues while staying clear for adult users

It’s a look that feels handmade, not templated. And full of heart.

WEB DESIGN

A tactile site you can almost reach out and touch.

The site brings warmth and clarity in equal measure:

• Textured paper backgrounds and crayon-style illustrations bring childlike joy to every page

• Soft edges and gentle animations add delight without overwhelm

• Privacy-first photography shows children engaged in learning, without ever revealing identities

• Calls-to-action and information pathways are built for busy parents—clear, direct, and easy to navigate

And underneath it all? A robust digital foundation that’s secure, accessible, and finally up to date.