branding questionnaire | A Lined Design Creative

1All about you

2All about your customer

3Your inspiration

Name
First Last
Email
Website
if you have one!
Do you have a business name?
Your business name
Business name. If you have a story behind the name, can you tell me what it is and what it means to you?
Do you need a tagline?
Your story
What's your backstory? Your mission? What do you hope to achieve? What is your WHY; why are you in business and doing what you're doing?
Your vision
Where do you see your business in 5, 10, 15 years?
What promises are you making to your customers?
What tools/skills do you need to deliver this promise?
What is your fascination archetype?
You don't need to go the full paid version, the free one gives me enough to work with. It's totally awesome info though. Click through here
What is your business' fascination advantage?
Click through here and click 'Take the Test'.

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Your customer*
Tell me about the customer you are selling to. Get very specific: write about a typical day, or a challenge they might face. Are they active, political, care about the environment, a parent, a traveller, love food? You might find filling out the essential info below a good place to start.
Customer age bracket
Customer income bracket
Sex
Or identifies as, has the shopping/consumer habits of this sex.
Which social networks does your customer use?

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Your brand inspo
Give me three brands you love and what you love about them. They could be in your field, or totally outside of it.
Your visuals
Give me three images which help me get a feel for what you want your brand to inspire in your customers. They don't need to be of you or your products.
Drop files here or

Max. file size: 2 MB, Max. files: 3.
Your voice
Choose some words which describe how you want to be received by your customers. Choose as many or as few as you like! Add some more in the next field if you need.
Loves and loathes?
Is there anything you really want to have, or anything you really don't want?
DO YOU HAVE A DEADLINE
be honest!
Last chance!
Anything else you need to tell me? Speak now...
Comments
This field is for validation purposes and should be left unchanged.

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your voice matters

bold
energetic
outgoing
subdued
casual
formal
elegant
trustworthy
innovative
rebellious
understanding
organic
progressive
calm
authoritative
proactive
warm
capable
serious
relaxed
funny
resourceful
friendly