You're in business for a reason right? You solve problems for people. Specific people with specific problems.
How do they know what you do? And when they figure out you're the right fit, what do you want them to do next? All of this is called user experience design and it takes a journey through what your business does and for whom to figure that all out. Your target audience is key to all of this - these are the folks you love doing business with, not the tyre-kicking time wasters you'd like to send elsewhere.
The design, layout, functionality and words on your website all work together to ensure that people take the actions we want them to on your website with ease.
Yes, it can be a costly exercise but there are steps to take to ensure that this investment works well for you.
Download our free guide to learn how you can work effectively with your web design agency and create those valuable connections with your target customers.