mailbox Brownies

Meet Natasha.

For once, everyone in Natasha's community (and the world) were in the exact same isolated predicament.

Like many folks, she hit the kitchen, but not with sourdough. Chocolate. Chocolate has the ability to help you forget your problems. (Her two boys didn't mind taste-testing while she perfected the recipe).

Natasha is British and she's not supposed to brag, but hers are the best brownies you will ever eat in your life. She is so sure that she has built a business around it.

mailbox brownies features image - Natasha eating a brownie.

The brief.

Natasha built her business with her friends and families in mind, and that time when one just sits down, evaluate what truly matters in life, and just lives in the moment. Amid the pandemic when she can't see family and friends in person, Natasha found creative ways to connect. Then came Mailbox Brownies.

Just like her brownies, Natasha's brand shows affection, exuding a feeling of being at home receiving a special homemade treat from someone dear to you, a treat that is made from scratch with care in every batch.

The technical stuff:

  • She had to have a calendar that synced with her google calendar so that she could plan her bakes
  • Each baking occasion has a set number of pans, which can be shared between flavours (she has three core flavours and adds others for fun) - the stock for each bake date needed to affect the other flavours
  • Local delivery is not based on postcode, but rather on the suburb. Natively. woocommerce does not support limiting delivery methods by suburb - only postcode, state or country. Australia's postcodes are MASSIVE
  • The delivery options are restricted by date - local delivery only on Friday, posted on Tuesdays
  • Flavours needed to be added or taken away at Natasha has fun inventing new ones - the back end needed to be user friendly and marked up for google product schema
  • An automated reviews system to encourage brownie-lovers to tell the world how amazing these chocolate squares of divinity are

A lot of custom work for a very different type of business - and we love a challenge!

*note: branding not done by A Lined Design


Sarah came highly recommended and it didn’t take long to see why. From the first meet to the last she has been extremely competent and professional, what meant more to me was her kindness and patience.

Sarah’s onboarding process is outstanding and her project management skills top notch. I can honestly say what was delivered was beyond expectation and the logo, colour palette and branding guidelines add enormous value over and above the website.

Sarah is a good listener and open to suggestion. I enjoyed working with her and have no doubt you will too.

- Simon Duigan

The web design.

*note, brand design not by us*

We ensured that those succulent brownies were the heroes of these rich browns with a pop of Natasha's signature purple to bring everything to life.

The user experience is designed to focus first on flavour selection, then once in the car the user books a delivery date. Lucky suburbs of Melbourne can choose delivery on a Friday, and the rest of Australia express post on a Tuesday.

We built a resource-based calendar that ensures that each bake date does not get overbooked. A glorious problem to have in business, but a bad experience when brownie expectations can't be met. This also syncs with Natasha's google calendar so everything is at her fingertips.

The automated reviews system checks in a week after delivery and asks the lucky recipient for some feed...back (geddit? after they eat, it's feedback? We love a dad joke...), which is then dynamically inserted on-site and for the relevant flavour.

a lined design text on biscuit pink rgb

In today's digital age, having a strong online presence is crucial for businesses. That's why it's essential to work with a web development company that not only understands the technical aspects of building a website but also has a strong focus on creative design.

We specialize in creating custom websites that are not only functional but also visually stunning. Our team of experienced designers understands the importance of a website that truly reflects your brand and engages your target audience. From eye-catching graphics to intuitive navigation, we'll work with you to create a website that is tailored to your unique needs and helps you stand out from the competition.

So if you're looking for a web development company in Hobart, Tasmania, that prioritises creative design, look no further than our team of experts.

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