OASurgery

Meet Dr. Oscar Aldridge.

Dr (now Mr) Oscar Aldridge is a general surgeon with a reputation for exceptional bedside manner, plain-spoken communication, and a genuine commitment to patient wellbeing. After years of public hospital service, he stepped into private practice with a clear vision: to give patients consistent, compassionate care from consult to recovery.

He doesn’t believe in hiding behind medical jargon—or lab coats and cliché stock photography. His approach is simple: honest advice, dependable care, and treating every patient like a person, not a case file.

The digital presence for OA Surgery needed to do something most medical websites don’t: feel human. No moody blues. No cold, clinical clichés. And no confronting surgical imagery.

We had just two pages to establish trust, communicate professionalism, and give potential patients the confidence to get in touch.

This meant thinking beyond the usual tropes—because let’s be real: no one books a surgery based on a stock photo of a stethoscope.

BRAND DESIGN

Inspired by the precision of a microscope and the idea that everyone’s story looks different at different depths, we designed a visual identity rooted in depth, warmth, and clarity.

Deep greens anchor the palette with a nod to traditional medicine, offset by bright white and grey typography for sharp contrast and legibility.

A neon green accent brings energy and cuts through the seriousness with a subtle spark.

The tone? Grounded, calm, and professional—with no hint of pretension.

WEB DESIGN

With no photography in the mix, we let type, space, and interaction lead the way.

We crafted two simple but elegant pages that work like a digital handshake—inviting, efficient, and trustworthy.

Messaging focuses on outcomes: less jargon, more confidence. Patients are encouraged to take charge of their health without feeling overwhelmed by the process.

In a profession where trust is everything, this site does the heavy lifting with design restraint and strategic messaging. It positions Dr Aldridge as a surgeon who speaks plainly, listens carefully, and puts patient relationships first—online and off.