Our Brand Building Process
Inside the ALD Client Kitchen
As soon as we start, you’ll get access to your own Client Kitchen:
- A kanban board so you always know what’s next
- Chat thread (like Messenger!) to keep comms streamlined
- Shared OneDrive or Google folders for brand assets and content
No lost emails. No missed notifications. Just one beautiful, central space.
Creative Brief
We start with an in-depth discovery session, where we ask the right questions to pull out what makes your business truly distinctive.
We’ll explore your tone, values, goals, and ideal audience and then translate it into a brief that gives every creative decision a strategic foundation.
Brandscape
Next, we visualise the vibe before designing a single thing.
Your Brandscape is a curated set of colours, typography, textures, and references presented with clarity and intention. Think of it as a next-level moodboard that helps align the vision early, avoid wasted rounds, and ensure we’re all seeing the same future.
Once you approve the direction, we get building.
Initial Concept Development
With your Creative Brief and approved Brandscape as our foundation, we begin crafting your full brand identity.
This isn’t a “pick one of three logos” kinda deal. It’s a thoughtfully built presentation of the brand that fits, designed in response to your goals, values, audience, and direction we’ve aligned on.
You’ll receive:
- Your full brand concept presentation
- One round of considered feedback and refinement
- A final polish round to tweak and lock it in
Final Files + Brand Guidelines
We apply your accepted revisions, then bring your site to life across all screen sizes.
What’s included:
- Final layout, copy, and image tweaks
- Responsive build for four screen sizes
- Performance optimisation and browser testing
Your desktop site is now refined, responsive, and ready to launch.
Launch
We package up everything you need to launch and lead with confidence.
You’ll receive:
- A complete, logically named file suite (logos, fonts, colours, templates)
- A detailed Brand Guidelines document showing you how to use your assets with consistency and ease across platforms
Optional add-ons for social graphics, business cards, Canva templates, and more
