Strategy-first websites, done-for-you—for growing businesses on a mission.

Yes! Every Turn Key website is fully responsive and built to look amazing on phones, tablets, and desktops. With over 60% of web traffic now on mobile, we make sure your site loads quickly, reads clearly, and works flawlessly. No pinching or zooming required.

Most Turn Key builds take about 10–15 weeks from kickoff to launch. That includes strategy, copywriting, design, development, and your final review round. The timeline can shift depending on content complexity or feedback speed, but we’ll guide the whole process.
Here’s a big ol’ BUT – this timeframe is when we get our feedback and content from you in a timely manner. If you dilly-dally with your photographer or leave us on read without reply for two weeks… you’ll go to the back of the work queue and that will add more time to the project.

Yes, but with some important caveats.
Your website will come with training (via video or your Client Kitchen) on how to make everyday updates easily and safely. You’ll be able to:

• Add blog posts or portfolio items
• Update pricing, hours, or team profiles
• Change out contact details
• Swap images in galleries or repeatable sections

However, editing the core pages (like your homepage or main service pages)? That’s another story.
We build your site using Bricks, a professional-level WordPress builder. While it is technically possible for you to edit page layouts, Bricks is not beginner-friendly. It’s powerful, flexible, and clean but has a steep learning curve.
If hands-on page editing is a must for you, tell us at the start of the project sowe can structure your site differently so that non-dev users can make more changes without risking the layout or breaking the site.
That said: most pages don’t need frequent editing if the content and strategy are set up right from the start. And if you ever do want to make bigger changes? We offer flexible support or maintenance plans to help.

Yes, and we’ll always make this clear up front so there are no surprises.
Here’s what you need to know:

• You’ll need hosting and a domain name. These are annual costs and we can recommend trusted providers or offer hosting through our own managed care plans.
• Some plugins or tools we use may require a license.
• If you’re on an ongoing care plan with us, those licenses are included.
• If not, we’ll provide a list of what your site uses and instructions for purchasing your own.

Why don’t we include plugin licenses with every build?
Because we legally can’t. We don’t own these tools, and reselling them would violate licensing agreements. Anyone who offers “free lifetime plugins” is either breaking the rules or handing you expired tools that may stop working.
You’ll get a full breakdown in your Website Owner’s Manual after launch, along with options for maintenance if you prefer us to handle it all for you.

Yes: indirectly. Your Turn Key website is built to convert: with strategic messaging, clear calls to action, and smooth user journeys. We don’t run ad campaigns or manage SEO, but we set your site up with everything you need to succeed:
Built-in SEO features (schema, meta tags, headings)
Integration with your marketing tools (like email or booking systems)
Copy that guides people from “just looking” to “just booked”
We help you build a site that works—so your marketing actually lands.

The Turn Key package includes everything you need to launch with confidence, including:

• Strategy and project planning
• Full copywriting for 6+ key pages
• Custom design + development (no templates here)
• Mobile optimisation, SEO basics, and legal pages
• 30 days of post-launch support

And no mystery menu—you’ll know exactly what’s included (and what’s optional) upfront.

Yes. Your Turn Key site is built on a secure WordPress tech stack with reputable hosting, SSL certificates, and standard data security practices in place. We’ll help you include a Privacy Policy and T&Cs (either yours or generated with our recommended provider), so you’re protected and compliant.

That depends on what your business actually needs. In Turn Key, we recommend and scope features based on your:

• Goals (book more calls? streamline enquiries?)
• Industry (service-based vs. eCommerce vs. info-based)
• Workflow (what can be automated?)
• Common smart features include booking forms, email opt-ins, blog posts, FAQs, or intake questionnaires.

You don’t need all the bells—just the ones that work.

It can be, but easy doesn’t always mean effective. DIY platforms often look simple, but most small business owners struggle with:

• Crafting clear messaging
• Choosing a layout that works
• Making sure SEO is structured properly
• Actually converting traffic into leads

If you’re here, it’s probably because you want a site that feels easy to use… but doesn’t feel like you built it on a weekend.

Start with a site that’s SEO-ready. Every Turn Key website includes:

• Optimised page titles + meta descriptions
• Structured content (heading hierarchy, internal links)
• Alt text for images + semantic markup
• Sitemap + fast load times

Once your site is live, you can add a blog, work with an SEO expert, or run a content marketing campaign, but your foundations will already be solid.

Most website providers focus on one thing: design, development, or copy. We bring all three together under one roof—and we start with strategy, so every piece works in harmony.
With us, you get:

• Custom, not cookie-cutter
• Words that sell, not just sit there
• Support that doesn’t ghost
• Clean, scalable builds without bloated code
• A whole team, guided by one project manager

We’re the grown-up choice for service businesses who’ve outgrown templates and shortcuts.

All our Turn Key websites are built on WordPress, using the Bricks builder: a pro-level, lightweight visual editor.
We choose this combination for a few key reasons:

• WordPress is the world’s most popular CMS for good reason. It’s flexible, secure, and endlessly scalable, which means your site can grow with you.
• Bricks is clean and fast. It outputs minimal code, loads quickly, and doesn’t rely on clunky plugins or bloated templates.
• It’s built for professionals. Unlike some page builders made for beginners, Bricks gives us full design control without sacrificing performance or future maintenance.

It’s the best of both worlds: beautiful front-end design, and back-end flexibility built to last.

We know it’s tempting—but for Turn Key projects, we handle the copywriting in-house, and here’s why:
Writing good content isn’t just about explaining your services. It’s about crafting:

• Clear calls to action
• SEO-ready headlines and hierarchy
• User journeys that guide and convert
• Messaging that fits perfectly into your page design, tech stack, and flow

In short: your website isn’t a bunch of words on separate pages: it’s a strategic narrative, and content plays a massive role in how the entire thing works.

We’ve found that when clients try to write the content themselves, or hire an external copywriter who isn’t part of our process, it actually slows things down and costs more in the long run.

That said—we absolutely welcome your input:

• You can provide tone of voice notes, samples, or brand guides
• You’re invited to review and suggest edits during our copywriting process
• Your existing copywriter can contribute feedback at the Creative Brief stage

But the writing itself? That’s our job. And we’re really, really good at it.

That said, if you’re a seasoned writer with a marketing background, or you’re part of an organisation where content must follow internal requirements (like policy language, legal review, or board approvals), we’re happy to explore a different approach.

We’ll just need to define responsibilities carefully, and adjust our process so we’re all clear on who’s doing what, and when. This ensures the website still comes together beautifully, on time, and on purpose.

It depends on what you need—but for a professionally built, strategy-led site, you’re typically looking at $8,500–$11,500 AUD + GST for our Turn Key Website package.
That includes:

• Brand-aligned strategy and site planning
• Professionally written website copy
• Custom design in Bricks on WordPress
• Development, testing, and launch
• 30 days of post-launch support

If your business is simple and you’re happy to DIY parts of the site, our Plug + Play option starts from $999 AUD, and we’ve got Full Tilt options for complex sites like eCommerce or memberships from $15,000+ AUD.

Need add-ons like a blog, booking system, or extra service pages? We scope and price those transparently at an additional cost so you know exactly what you’re getting.

Custom website design pricing can vary wildly… but a good custom design isn’t just about colours and fonts. It’s about strategy, usability, brand clarity, and user experience.
At A Lined Design, custom design is included in every Turn Key or Full Tilt package. You’re not just getting a pretty site: you’re getting a layout that’s intentionally crafted to:

• Lead users to take action
• Elevate your brand
• Make navigating your site intuitive and friction-free
• Work beautifully across mobile and desktop

You’re not paying for “pixels”—you’re investing in the experience your future clients will have with your business.