Your Website Should Be Doing More for You
A beautiful website is lovely, but a useful one? That’s where the magic is. The right site draws people in, builds trust, and makes it easy for them to take the next step.
If yours isn’t helping your business grow, connect, or convert, let’s fix that.
We build websites that pull their weight… and then some.
What Makes a Website Actually Work?
Most people start with: “What should it look like?”
But you already know better: great design is only part of the picture.
A high-performing website starts with clarity:
- Who are you speaking to?
- What do you want them to do?
- How does your brand make their life better?
You bring the smarts: your story, your skills, your service.
We shape it into a website that makes doing business smoother, faster, easier.
For you. And for your clients.
Why Our Sites Work
(Even While You Sleep)
Your site should work just as hard as you do—minus the caffeine shakes. Every A Lined Design website includes:
Three Ways to Build a Website That Means Business.
Let's work togetherEvery business is different, and your website should reflect that. Whether you’re DIY-ing with support, handing off the whole build, or bringing big custom dreams to life, we’ve got a path that fits.
Not sure which one’s right? We’ll help you figure it out based on your tech comfort level, business goals, and how hands-on (or hands-off) you want to be.
Package
Best For
What You Get
Investment
Plug + Play
DIYers who want a pro foundation
Our custom WordPress theme, easy customiser, training docs. You install + build.
$999 AUD +
optional install fee
Turn Key
Service-led businesses ready to scale
Strategy, design, copy, build—done for you, done right. Includes training and ongoing support options.
from $8,000 AUD
Full Tilt
Complex builds, ecommerce, membership, multi-vendor
Full strategic scoping, custom functionality, advanced integrations. Bespoke from top to bottom.
from $15,000 AUD
We’ve included indicative pricing here to give you a ballpark: but every business is unique, and so is every build. All prices listed are in AUD and exclude GST.
Once we understand your goals, tech needs, and content requirements, we’ll create a custom proposal tailored just for you. No cookie cutters on our custom work. No surprises. Just the right solution for where you’re at.
Want more detail on what each package includes? Head to the sales page for each offering where we break it all down for you.
A little lost on the choices?
Take our easy quiz to figure out where you’ll land.
General Website Questions
How much does a website cost?
It depends on what your website needs to do and how tailored the solution needs to be. Our projects typically start at $8,500 AUD +GST for a custom-designed website with strategic content and go up from there based on complexity (like eCommerce or membership features).
Not ready for that investment? Our Plug + Play website builder is a lower-cost, guided DIY option for $999 AUD. Check out our Website Packages to see which one fits.
Do you offer payment plans?
Yes! For all custom projects, we offer payment plans to spread the cost out in stages. Just ask—money should never be the reason you don’t have a website that works hard for your business.
What’s the difference between Plug + Play and a custom website?
Plug + Play is our template-based solution for business owners who need a polished, strategic website without the full custom investment. It’s DIY, but with a clear plan, video guidance, and a professional framework.
A custom build is for you if your business needs a bespoke user experience, deeper strategy, or unique functionality (think: eCommerce, memberships, bookings). It includes design, content, tech integration, and project guidance.
How long does it take to build a website?
For custom websites, most projects take 10–16 weeks, depending on scope. Got your content ready and decision-making hat on? You’ll move faster.
Plug + Play users can be live in a few days if they’re ready to hit the ground running.
What if I don’t know what I want my website to do yet?
If you’re unsure about your business model, ideal client, or offers—you might not be ready for a website. And that’s okay! We recommend chatting to a business coach before jumping in.
If you’ve got some clarity, we can help you sharpen it with strategy.
Can I update my own website?
Yes… but let’s be clear on what that means.
If you’re using Plug + Play, your site is built to be easy to edit. You’ll get access to a helpful video library that walks you through how to update text, images, pages, blog posts, and service lists… all the essentials.
If you’ve had a custom build with us (Turn Key or Full Tilt), we’ll give you a short walkthrough video tailored to your setup: usually covering things like how to add blog posts, update portfolios, or change a few bits of copy. But we don’t teach you how to do our job (that’s what you hired us for), and we don’t hand over complex edit access unless it’s been scoped in from the start.
If you plan to regularly update pages or layouts yourself, tell us early so we can build your site with that in mind. Otherwise, we assume your site will be managed by us or another professional.
What about plugin updates and ongoing maintenance?
That’s a different ballgame. You can do it yourself, but you’ll need:
- Your own plugin licenses (ours are only available to clients on care plans as we can’t legally resell them).
- A solid process that includes backups, testing, and troubleshooting.
- Our Website Owner’s Manual, which outlines safe update practices if you’re going solo.
Our care plan clients never have to worry as we handle all updates, backups, interaction testing, and fixes monthly. If you prefer peace of mind over plugin drama, that’s the way to go.
Will my site work on mobile and tablet?
Of course. Every site we build is responsive across devices—your mobile users won’t miss a beat (or a button).
Do I need my own domain and hosting?
Yep, and we’ll help set you up. We also offer super-fast hosting with Litespeed Servers, and we handle the tech so you don’t have to.
P.S. We don’t build on GoDaddy—too many performance gremlins.
Do you offer ongoing support or maintenance?
Yes. All projects come with 30 days of post-launch support, and we offer website care plans from $99/month+GST for updates, fixes, and support. Plug + Play users can purchase one-off support tickets or subscribe if they want extra peace of mind.
Can you help me with copywriting too?
Absolutely. Strategic, conversion-focused copy is key to a website that works. We include professional web copywriting in all our Turn Key and Full Tilt packages.
Do you work with eCommerce websites?
Yep! We specialise in custom WooCommerce sites that are fast, flexible, and fully owned by you.
Do you only work with clients in Australia?
Not at all. We’ve worked with clients across the globe. Time zones are no match for clever scheduling and strong coffee.
What’s included in a custom website package?
Every A Lined Design site includes:
Strategy & discovery
Custom design
Mobile optimisation
SEO-friendly development
Training + support
Optional copywriting, illustrations, advanced integrations and more depending on your package
Compare packages on our Services page.
Can you work with my existing branding?
Yes—as long as it’s solid and strategic. We’ll assess it in discovery and make sure it aligns with your website goals. If it’s not pulling its weight, we’ll recommend a glow-up.
What if I just want a quick one-page website?
That’s what Plug + Play is perfect for! Or, if you want it done for you, we sometimes offer one-page builds depending on our calendar. Reach out to chat.
How do I know if we’re a good fit?
If you’re looking for a thoughtful, strategic partner—not an order-taker—you’ll love working with us. We don’t do cookie-cutter. We build brands and websites that mean business. Curious? Let’s talk.
Still have questions?
We love a curious cookie. If you’ve got a burning question we haven’t covered here, get in touch—we’re real humans, we don’t bite, and we’d love to help you figure out if we’re the right fit.
Not quite ready to hit “go”?
It walks you through the five things you need to get clear on before you start a website project—so you can stop second-guessing and start making smart moves.
