Five Bob Farm

Meet Chris and Sue: custodians of the land in both spirit and body. Five Bob Farm, named for the humble sum paid for its original plot, is a thriving hub in Southern Tasmania’s Channel region.

From pepperberry crops and chickens to an onsite art trail and an atmospheric venue for hire, Five Bob is a place of layers—cultivated land, creative energy, and community warmth. Whether you’re picking up veg via a Facebook drop or walking the grounds, there’s always something growing.

This site was created as a sibling to Art Farm Birchs Bay, with a focus on showcasing everything Five Bob Farm offers beyond the sculpture trail.

The branding had already been completed elsewhere, so our task was to:

• Build a vibrant, cohesive site around the existing brand assets

• Showcase The Venue with beautiful galleries and a seamless enquiry pathway

• Make it easy for visitors to explore the farm’s various facets while clearly navigating between sister sites

• Work with a treasure trove of imagery (thank you Lisa Kuilenburg!) to create a visual feast

• Bring the logo to life with movement and story

WEB DESIGN

Rooted in the land, lifted by design.

We designed the site with a layered, grounded feel:

• A rich dark grey base evokes the fertile soil, letting greens and landscape imagery leap from the screen

• Hero images are complex and immersive—so any overlaid text is placed on frosted glass panels for clarity and legibility

• Navigation is intuitive but playful, including exit cues when heading to pepperberries or art trail sister sites

• Our animator gave the sprout logo a beautiful breeze-blown life, a subtle moment of magic that sets the tone from the very first frame

Visual storytelling is the heart of this site, especially for The Venue, where we built expansive gallery sections to invite users in and let them imagine their own events nestled amongst the hills.

Why it works

This is a website that doesn’t just show what Five Bob Farm offers—it gives you a sense of what it feels like to be there. Alive with colour, connection, and care, it’s a digital window into a place where food, art, and community all take root.