Copywriting is the art and craft of storytelling. You use copywriting in your business to share your story and message with your audience across many different mediums.
Every business has a story. Yours is no different. It helps your customers to understand who you are, how you can help them and if you’re the type of business that they want to work with.
When someone visits your website, you have a short window of time in which to capture their attention. This can be as few as 5-7 seconds. Are they connecting with your message?
A user who engages with your content will spend longer on your website and is far more likely to take a desired action. This could be to call your business, book an appointment, fill out a form or purchase a product.
Download our free guide to learn how you can improve the copy you create, so you can share your message effectively.