Michelle is starting her own interior design business after having work for 20 years for other folks in the commercial interior design industry, hotels, retail, hospitality, multi-residential, high-end residential projects and more. Completing her own home renovation ignited her desire to specialise in residential design.
Michelle believes that her clients should be allowed to express their unique style; so that she can design a space that reflects their personality, not hers.
Michelle's new website and brand will serve as a marketing tool and portfolio of experience. The main audience we are speaking to is like-minded architects and secondarily for individual clients who will engage those architects as the ultimate client (with residential projects or possibly even commercial clients).
We needed to create a journey to the contract form to start a new project, to win 2-3 big, juicy projects per year and do the interior design and finishes selection for large new builds or extensions.
"People spend so much money on their own homes and it's important the end product is what they had envisaged. That's the end goal really." - Michelle
Working with Sarah and her team at A Lined Design has been one of the best business decisions I have made. Starting from scratch and not knowing where to start, Sarah helped guide me through the whole process. She is personable, professional, very knowledgable and incredibly patient. She has been very efficient throughout the whole process. I am so proud to direct people to my website and love my logo and branding. I would highly recommend using them.
Michelle excels at 3D planning and drafting - her technical drawings are so instructive to look at! We wanted to include that technical vibe, pair it with a neutral warm palette, and create space for client imaginations and portfolio projects to shine and not be overwhelmed. Supported, professional, mature, experienced, trustworthy, understanding, and friendly.
Michelle's logo is a monogram of her initials created on the 3D. Her fonts are balanced to show the freedom of design, with the structure of a brilliant plan.
The colours are fresh and warm, welcoming, and with a high contrasts a preference, and lower contrast when watermarking.
Michelle's website has vertical and horizontal lines which create "rooms" on the page much like a floorplan and to divide the space between sections. The fonts and text work with mockups to create freedom in white space, reducing visual clutter and creating ease.
We have used scrollbars containing position statements to create interest and movement on the page.
In today's digital age, having a strong online presence is crucial for businesses. That's why it's essential to work with a web development company that not only understands the technical aspects of building a website but also has a strong focus on creative design.
We specialize in creating custom websites that are not only functional but also visually stunning. Our team of experienced designers understands the importance of a website that truly reflects your brand and engages your target audience. From eye-catching graphics to intuitive navigation, we'll work with you to create a website that is tailored to your unique needs and helps you stand out from the competition.
So if you're looking for a web development company in Hobart, Tasmania, that prioritizes creative design, look no further than our team of experts.