Original Collective
Meet Stacey Tapner—founder, colourist, creative soul, and the heart behind Original Collective.
What began as a dream and a name has grown into a thriving salon, known not just for stunning hair but for its deep sense of welcome. When Stacey moved into a new, light-filled space designed with richness and texture, she came back to us to evolve her original brand into something that felt more aligned with this next chapter.
The Project Brief
We’d built the original brand for Original Collective, but with the move into a new salon designed by an interior stylist, Stacey was ready for the brand to mature alongside the space.
We needed to:
Maintain brand recognition and keep the original logo intact
Introduce a new palette that felt deeper, richer, and more luxurious
Ensure the brand translated into physical space—from signage to murals to client experience
Honour Stacey’s warmth and vision, and give her a visual language to build from
The goal? Something that felt grounded and grown-up, but still unmistakably Original Collective.
We delivered
BRAND DESIGN
An original at the centre of the collective.
The original logo was inspired by the very name: a client in the chair, surrounded by care. It evokes connection, collaboration, and that sacred feeling of being looked after.
For the refresh, we introduced a deeper, more layered colour palette inspired by the salon’s new interiors:
Velvety ochres, warm taupes, earthy greens and ink blues bring depth and versatility
A set of toned colourways gives flexibility across digital, print, and physical space
The new palette was used to commission a custom mural behind the reception desk—bringing the brand to life in the most visible, welcoming way
The brand is now a whole experience: from website to wall colour, everything is intentional.
The ease with which the whole creative process came about with Sarah was nothing but wonderful for me. I approached Sarah with only a business name and a feeling that I wanted to create in my space.
And boy, did she deliver!
Sarah not only created my logo but built the whole branding and vibe of my beautiful little space. I find a lot of clients enquiring after her once they have been in and experienced my salon.
The most handy tool she created for me was my colour palette, which essentially my whole salon is and continues to be built around.Sarah is always very approachable on every level; she is easy to work with and always open for suggestions or changes.
She is time efficient, well resourced and all round a very easy personality to connect with.