Meet Edwina.

Founder of Cherish Skincare, Edwina Cummings, is a big believer in cherishing what is important in life and that every girl should feel loved and beautiful.

She established the Cherish brand to make available simple, effective, Australian made cruelty free products more available.

The Cherish brand was also established to support the work of Be Hers an organisation that raises awareness and funds to fight human trafficking and modern day slavery. With the belief that ‘together we can be the change,' Be Hers empowers women to use their freedom to fight for those who have had theirs stolen.

Edwina Cummings of Cherish Skincare

The brief.

The ideal client for the Cherish brand is mid twenties, conscious about their skin and not putting nasties on their face. She cares about her skin reacting to nasty ingredients, the environment, animal testing and keeping her skincare simple an effective. On ther periphery of that ideal client are aspirational users - older and younger women with the same purchasing habits and concerns.

Simple, organic, colourful, feminine but not overtly so, with high contrast.

cherish mock 2000

Sarah came highly recommended and it didn’t take long to see why. From the first meet to the last she has been extremely competent and professional, what meant more to me was her kindness and patience.

Sarah’s onboarding process is outstanding and her project management skills top notch. I can honestly say what was delivered was beyond expectation and the logo, colour palette and branding guidelines add enormous value over and above the website.

Sarah is a good listener and open to suggestion. I enjoyed working with her and have no doubt you will too.

- Simon Duigan

The brand design.

White space, warm peach, and bold contrast of black and the centres of the brand. All edges are soft and feminine; the wings of the butterfly a soft heart shape.

We used Gambero and Think Pink as the brand fonts: legible, fun, with a nod to the type faces seen on olde worlde jars but with a modern twist.

The web design.

Beautiful simplcity, refined elegance, a splash of colour, happy faces, and products front and centre. We used the black contrast to make the hero peach really dance. Each product has a different gelato colour. Large format images with punched up black, warm light and soft styling bring in a friendliness which is comforting and encouraging.

We adore the pink clay mask!

a lined design logo with circular tagline salt pink rgb
We’re a creative brand and web design agency based in Hobart, Tasmania servicing clients all around Australia and the world. We specialise in helping creative entrepreneurs shine online.
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