Social Media and Marketing
Meet Jenn Donovan: podcaster, speaker, coach, mum of three, passionate small business advocate, and—most importantly—your ultimate marketing cheerleader.
After years of building her own businesses and guiding others through the real, messy, exciting world of entrepreneurship, Jenn knew it was time for a digital space that reflected everything she stands for: connection, community, and showing up as your brilliant, imperfect self.
She wanted something fresh, fun, and full of heart—with zero corporate stiffness and zero DIY leftovers.
The Project Brief
Jenn had already built a website herself (respect!), but she was clear:
“We’re keeping nothing. This baby is getting a glow-up.”
The new site needed to:
Showcase everything Jenn offers: podcast, digital products, coaching, e-courses, and her brilliant brain
Reflect her personality—relatable, vibrant, real
Stand apart from generic small biz websites and speak directly to her people
Be bold and beautiful without being overwhelming
Tie everything together in a system that could grow with her
We delivered
BRAND DESIGN
Polished but playful—with a big pop of personality.
Jenn’s hero colour was inspired by her favourite jewellery brand (any guesses?), so we expanded it into a palette that’s vibrant, versatile, and unmistakably hers.
The core colour is a bright, joyful teal blue with depth and variation to keep it flexible
Supporting tones bring warmth and softness, ensuring legibility without losing energy
We paired a handwritten font to echo Jenn’s conversational voice with a rounded sans serif for structure, and Futura for body text—a perfect blend of friendly and functional
The result? A brand that feels like Jenn on a page—approachable, enthusiastic, and totally capable.
WEB DESIGN
Sticky notes, Pinterest boards, and handwritten encouragement, wrapped in strategy.
The design draws from the tools of Jenn’s trade: moodboards, vision boards, to-do lists, and Instagram grids that create a site that feels instantly familiar and totally actionable.
Overlays, tape graphics, and callouts bring visual interest without clutter
The homepage feels like a pep talk in pixels: direct, warm, and energising
The website includes:
A store for digital products and templates
An e-learning platform for courses and workshops
A blog packed with content
Full integration of the Small Business Made Simple podcast
Every piece is visually consistent and user-friendly, with design elements echoing across each touchpoint
This site doesn’t just show off Jenn’s offers: it feels like working with her. It’s friendly, fast, fun, and full of practical gold. For small business owners who are ready to grow, learn, and laugh along the way, it’s the perfect digital home base.
Because when Jenn says she’s here to help you build the business of your dreams… you believe her.
Sarah is an absolute star at what she does. She has been absolutely amazing from start to finish and boy did I test her during our build. But she always had my best interest, my brand and me in mind whenever she suggested anything and as we went through the process of building my new baby www.socialmediaandmarketing.com.au. Oh and her process, so freaking professional. Outstanding in the industry. She was always so supportive and knew the solutions to all my problems! Hundred thousand thank yous Sarah xx People out there, I cannot recommend A Lined Design highly enough.