Walk on kunanyi

A local’s love letter to Tasmania’s most iconic mountain.

Meet Andy Crawford: geologist, teacher, storyteller, and certified mountain goat (probably). Born and raised at the base of kunanyi / Mt Wellington, Andy has spent a lifetime on its slopes—climbing, wandering, and collecting stories along the way.

Walk on kunanyi is his way of sharing that passion with the world. It’s not just a walking tour business: it’s an invitation to explore the cultural, geological, and natural wonders of the mountain through the eyes of someone who knows every hidden trail and talking tree.

The Project Brief

This wasn’t about blending in with the other eco-tourism brands. Walk on kunanyi needed to feel:

  • Deeply rooted in place, not polish

  • Wild but strategic, like a moss-covered boulder with perfect grip

  • Friendly, accessible (including for ESL users), and easy to navigate

  • Flexible enough to grow alongside the business as more tours and experiences are added

The brand also needed to evoke the shadows and stories of the forest—the mystery, the green, and the way the light dances through the trees.

We delivered

BRAND DESIGN

Organic, grounded, and full of wonder.

Inspired by the colours of kunanyi herself, we built a rich, earthy palette:

  • Charcoal and deep green evoke shadowy ferns and forest canopy

  • Sunlit lichen and dolerite orange offer contrast and warmth

  • The typography is clean and timeless, chosen for accessibility and clarity (especially for ESL users)

  • Visual storytelling through high-impact photography reflects the immersive experience of the walks themselves

From business cards to signage and social media, the identity is cohesive, approachable, and unmistakably tied to place.

WEB DESIGN

Storytelling meets strategy, with the bookings roll in.

Andy’s site is a visual and functional experience.

  • Bookings are streamlined through a custom system that integrates with Rezdy for standard tours and directs to enquiry for custom walks

  • Custom post types and a filterable grid let users explore all walk options easily, without needing to understand the backend tech

  • A dark background evokes the feel of walking under tall trees, while strategic pops of green and orange guide the user journey

  • The blog is a major SEO driver—part of a larger content strategy we helped shape and implement. It’s now the primary way users find the site

The result? A high-converting, beautifully moody website that reflects the depth of the experience, and helps Walk on kunanyi climb ever higher.