Culinary Kitchen

Meet Sarah Jane Hill—a trained chef, mum of seven, and the founder of The Culinary Kitchen. After a decade in commercial kitchens and a lifetime of making magic in her own, Sarah now shares her love of food through cooking classes for kids.

From neurodivergent learners to fussy eaters and first-time chefs, Sarah’s classes are built around one big idea: every child deserves the joy (and pride!) of creating something delicious with their own hands.

Whether it’s after school, during holidays, or from her cheerful food van, Sarah’s energy is warm, inviting, and just the right kind of messy.

Sarah came to us knowing one thing for sure: It had to be yellow.

We agreed wholeheartedly asyellow captured the fun, brightness, and feel-good energy behind the brand. But yellow can be tricky. We needed to:

• Choose a shade that played nicely on both screen and signage

• Ensure high contrast and legibility—especially important for the food van wrap, where visibility at distance matters

• Pair the yellow with a strong supporting cast of brand colours to give balance and flexibility

Oh… and make it fun. Really fun.

BRAND DESIGN

Like a chalk drawing on kraft paper—joyful, bold, and impossible not to smile at.

We built the brand around a textured, crafty aesthetic that feels like a kid’s joyful scribble before snack time:

• The colour palette is built from chalk tones on kraft paper, evoking footpath drawings, school lunches, and kitchen creativity

• The yellow is supported by playful accents and outlines to keep everything clear and legible

• The hero character, Sunny Yum, is the ultimate brand cheerleader—wide-eyed and hungry for whatever’s coming out of the mixing bowl next

• For the food truck wrap, we designed a Where’s Wally-style seek-and-find, featuring food puns and hidden treats to keep kids engaged while they wait

It’s brand storytelling you can literally queue for.

Why it works

The Culinary Kitchen brand isn’t just a logo. It’s a whole experience—one that matches Sarah’s sunny spirit and makes every child feel like a sous chef in training.

From the moment they spot the truck to the first bite of what they’ve made, kids are reminded: food is fun, learning is joyful, and your kitchen can be your happiest place.