You’ve got the website. You’ve got the service. You’ve got the goods.
And yet… crickets.
If your site feels like the internet’s best-kept secret, you’re not alone. A beautiful website is only one piece of the visibility puzzle. What you really need is a plan to get it seen by the right people, loved by the right audience, and converting consistently.
And there’s two different skillsets/teams/business hats involved here. Your website is one thing. Marketing that website is a different skillset and a different plan. Your website strategy needs to fit inside your marketing strategy; they inform and reply on one another.
Let’s walk through three marketing moves for your website that take you from “Where are the potential customers?” to “I can’t keep up with the enquiries!”
Why Marketing Your Website Matters
Your website is your best sales tool. It works all day, every day, never taking a break. It is where potential clients get their first impression, do their due diligence, and decide if you are the one.
But if no one’s landing on it, no one is buying.
This is not just about more traffic. It is about the right traffic. That is where your website marketing efforts come in: intentional actions that put your brand in front of the people who need what you offer, right now.
Want to make sure your site is set up for success before you start sending people to it? Grab our No Regrets Website Guide and get your digital ducks in a row.
Step 1: Craft a Digital Marketing Strategy That Converts
Before you hit “boost post” or throw together a reel, pause. Ask yourself:
- Who are you talking to, AKA who is your target audience?
- What do you want your target audience to do, AKA what does a conversion look like for your business goals? Is it book now, buy, get on a list? What do ideal conversion rates look like?
- Why should they care?
This is the foundation of any strong marketing plan, and it starts with clarity. We’re big fans of Donald Miller’s StoryBrand approach because it flips the script. Your website becomes the guide in your client’s story (which is inherently more interesting to them as the reader), not just a glossy brochure about you.
Most DIY websites fall short right here. Our Turn Key websites bake that clarity into every page: messaging, layout, and calls to action. All sorted.
Step 2: Keep that Attention
Once your message is clear and your site is ready to convert, it’s time to turn the lights on. Here’s some different ideas.
Interactive Quizzes
Quizzes are more than just fun. Done well, they:
- Qualify leads and guide them to the perfect-fit offer
- Grow your email list without needing visitors to scroll every page of your site
Blogging
Keyword-rich blog posts that answer your ideal client’s questions build trust and support search visibility. You do not need to blog weekly, but consistency and relevance matter. Each post is a doorway into your business. A social media post has a fairly short half-life and is not indexed by search engines. That blog post? Always online working for you and grabbing users from search engines. That’s called organic traffic: high-quality content will keep on working much longer than social media. Tie the two together and remember to post about your blogs on your social platforms as part of your digital strategy.
Collaborations
Guest posts, podcast interviews, and live sessions with aligned brands are fast-track opportunities. You borrow warm trust from their audience and bring in new leads without starting from scratch.
Social Media Marketing
Instagram and other social media platforms are not your business model, but it is a discovery tool. Ask yourself this: if they went down forever (even just for a day!) would you know how to find your target audience and say hi? Use these platforms to:
- Tease deeper content
- Show your personality
- Drive traffic back to your site (super important, and actually the entire game!)
Just remember, your followers do not belong to you. Your email list does.
Not sure what to write about? Start with this: what’s one question people ask every single time before they hire you? Turn it into a blog, a quiz, or a reel. Then repeat.
Google Ads
Paid advertising can drive traffic fast, but it is not a long-term plan on its own. Google Ads only work while you are actively paying. Without a solid strategy and conversion-focused website behind them, you are pouring traffic into a leaky bucket.
Ads should amplify what is already working. Not be the whole plan.
Google Business Profiles
Before you invest another cent in paid traffic, make sure you’ve claimed and optimised your Google Business Profile.
This is a free marketing tool that helps your business appear in local search results and on Google Maps. It makes it easier for people to find you, contact you, and trust you—especially if they’re searching “near me” or scanning reviews before they book.
Your Google Business Profile lets you:
- Share essential details like location, hours, services, pricing, and website links
- Showcase photos, videos, and recent updates
- Collect and display reviews that build credibility
- Let people take action quickly with features like “click to call” or booking buttons
In fact, back in 2019, Google reported that 60% of consumers used the “click to call” feature directly from a Business Profile. That’s no small opportunity.
Pro tip: Keep your profile up to date and post regular updates just like you would on social media. It tells Google you’re active, engaged, and worth showing to searchers.
Bonus: Set Your Website Up to Work Long After You Log Off
Paid strategies bring temporary traffic. A well-structured website keeps delivering value long after launch. When set up with the right SEO foundations, your site becomes a quiet powerhouse working behind the scenes.
These elements matter:
Page Titles and Meta Descriptions
These appear in search results. Think of them as mini ads for each page. Keep them clear, inviting, and keyword-rich.
Headings (H1, H2, etc.)
These guide both your reader and Google. Use one H1 per page, then structure your content logically beneath it.
Alt Text for Images
Describe what’s in the image and how it connects to the page. It improves accessibility and supports Search Engine Optimization.
Google Schema Markup
This behind-the-scenes code helps Google interpret your content. Mark up events, FAQs, products, and services to give your content more visibility in search.
Internal Linking
Link to relevant blog posts or service pages within your site. It keeps visitors engaged and helps distribute SEO value.
When these elements are done well—strategically, consistently, and thoughtfully—they:
- Help your dream clients find you
- Help search engines rank you
- Help your business grow, even when you’re offline
Every Turn Key website, Full Tilt Website AND Plug and Play website from A Lined Design includes these SEO fundamentals by default. From headings to schema, you’re set up to scale.
Step 3: Build Your Email List
Your email list is your business safety net. If social media went offline tomorrow, would you still be able to reach your audience? Email lists do belong to you. You can send off email campaigns when the social media world goes offline. These are the folks who have said yes to having you in their inbox.
A strong mailing list helps you:
- Launch offers with confidence
- Stay top of mind
- Build lasting, genuine connections
To grow a list that actually works:
- Offer something useful (a guide, checklist, or calculator—not fluff)
- Send helpful, human emails, and not just sales pitches
- Share real stories, behind-the-scenes insights, and client wins
All A Lined Design websites include built-in opt-in forms and mailing list integration, so you’re ready to start growing your list from day one.
Why Hasn’t Anyone Told You This?
Because selling “just a website” is easier than building a marketing-ready, strategic online presence.
But that’s not what we do here.
At A Lined Design, we build websites that:
- Look incredible
- Function beautifully
- Convert visitors into booked-out clients
- We design digital ecosystems that grow with you and fit into your online marketing strategy.
Your Three-Step Visibility Plan
Clarify your message – StoryBrand it up.
Create engagement and retention pathways – Blogging, quizzes, social, collaborations that lead to…
Build your email list – And nurture it like your business depends on it.
Want a website that does more than just sit pretty?
Explore our Turn Key website packages or download the No Regrets Website Guide to lay the right foundation before you hit go.
You are not just launching a site. You are building a brand that is impossible to ignore.
