Tracksies

Okay, so. This is usually the part where I introduce the client.

But hey: it’s me!

I built something for myself, and now I can’t stop wanting to show people, for two reasons. One, it’s awesome (and I’m allowed to say that, it’s my website). Two, there are so many facets to this thing that I reckon you’ll spot at least one you can picture working for you, too.

So. Meet the team. The Tracksies.

All seven of them. Each is a little WooCommerce plugin with a face, a job, and a habit of getting along with the others, like a tiny crew of helpers who clock in when you do. Think Sumikko Gurashi, if the Sumikko had strong opinions about your repeat-customer rate.

They’re built by me, for store owners and service businesses who run their own shops and want to keep it that way.

Ten years of watching owners sit on data they couldn’t use.

After a decade building sites for businesses, one thing kept turning up: the information an owner needed to make a good call was already there. Sitting in their store. Locked in an export, buried in an order list, scattered across six dashboards that refused to talk to each other… or worse, parked on a platform that owned it instead of them.
They had the data. What they didn’t have was a way to keep tabs on it, pull it out, and see it laid out so it actually helped them decide something.

And lately, a newer pattern kept catching my eye: more and more of that data drifting off into subscriptions. A tool here, a service there, each one useful in its own right, each one parking a piece of your business on someone else’s servers and billing you monthly to keep it there. There are setups that hold your data closer to home, and a few of them are good. They just never quite landed on what my clients needed.

The other thing that kept turning up was a feeling. Most people don’t love opening their admin dashboard. It’s a place you go to do chores. We thought that was a bit of a shame.

So we set out to build the tools we wished existed: self-hosted, because where your data lives matters; on WooCommerce, because you should run your shop, not rent it; and with enough warmth that the chores feel a little less like chores.

BRAND DESIGN

Software that smiles back.

Most admin tools are built to be tolerated. We wanted ours to be… liked?

So every plugin is a character: a small, soft, slightly-anxious-in-a-charming-way helper who’s glad you showed up to work today. Inspired by the gentle world of Sumikko Gurashi, each buddy has a personality, a face, and a colour to call its own. Pipesie even comes as twins (one’s all enthusiasm, one’s the sensible one who reads the fine print).

About that colour. Seven characters add up to a whole rainbow, and a rainbow left unsupervised turns into unicorn vomit alarmingly fast. So there’s a bit of discipline tucked under the joy: each Tracksie claims one colour and carries it everywhere, from its icon to the back-end dashboard it runs, so you always know which buddy you’re working with. Some shades pull more weight than others, and the whole palette is built to stay readable and accessible, because a dashboard you can’t read isn’t charming. It’s just loud.

It sounds like a flourish. It isn’t. When you open your dashboard and a little star is already grinning at you, the spreadsheet feels less like a wall and more like a friend who brought snacks. That’s the whole idea.

WEB DESIGN

CUSTOM PLUGIN + API DEVELOPMENT

Seven plugins, one team, a shared brain.

Each plugin does one job well, then shares what it learns with the rest. Trustie gathers reviews. Perkie runs rewards. Packsie gets orders out the door (and keeps your packing staff out of the scary back-end). Squizzie pulls your numbers in from GA4, Search Console, Google Business Profile and a stack of other services, then turns the lot into insights you’d otherwise pay someone to spot. Pipesie catches your leads. And HQ sits in the middle of it all, quietly tagging, sorting, and surfacing the stuff that matters: who’s loyal, who’s new, who just placed their tenth order.

Those HQ workflows? You won’t find them anywhere else. We looked.

Underneath, we built the integrations and APIs so the team can talk to the services you already use, instead of every tool living on its own little island. One settings page styles the whole suite. One shared data layer means the buddies aren’t each guessing in the dark; they’re working from the same picture. Less plugin sprawl, less duplicated effort, more of your store running like it knows itself.

DESIGN SPECIFICATION

Go deep, but don’t drown.

We reckon educated choices are the best ones, so we went deep on information. Maybe too deep, if we’re honest. The trick was making all that depth easy to meet rather than exhausting to face, because nobody decides well while they’re overwhelmed.

So on each plugin’s sales page, every feature gets a card: a headline and a tagline, the gist in a glance. If a feature matters enough that you want the full story, you click, and the detail is right there waiting. You set the depth; we just make sure it’s there when you reach for it.

Then there are the comparisons, and these matter, because none of this is apples to apples. Tools differ in ways that don’t line up neatly, so we built honest comparison content to help you find the right fit. Even when the right fit isn’t us. You’re in your business every single day; you deserve tools that suit it, and we’d rather point you to the best one than win you over and watch it not work out.

DATA, OWNED

You’re the one in charge here.

Tracksies gives you the tools and the nudges. It hands you your own numbers, clearly, so you can make good business decisions and stay in the driver’s seat. It doesn’t tell you what the rules are where you live, and it won’t pretend to be your accountant or your lawyer. (For that, we’ll point you to a professional.) What it will do is make the data you already own easy to see, easy to act on, and entirely yours.

Still growing, and proud of it

Real talk: Tracksies isn’t finished, and we’re not pretending it is. It’s live on client sites right now, being shaped by the people using it, and the feedback has been the best part of the whole build. We’re adding plugins, expanding what the team can do, and growing the cast as we go.

Because the goal was always a small one, really: bring a bit of joy to your workday. Whether that’s smiling back at a star who smiled first, or catching the moment a customer just placed their tenth order and left a cracking review… that’s the job. Tools that keep you in charge of your business, and are glad to help while they’re at it.

And, maybe… you’ll adopt one?