Jenn Donovan

A brand under her own name, and a website that puts her speaking first.

Jenn Donovan is an Australian keynote speaker, marketing strategist and the author of Small Town Big Impact. She helps small and regional businesses get found, trusted and chosen. She does it from the stage, on her podcast Small Business Made Simple, and through her Nine Week Marketing Transformation Program.

We built Jenn’s first website in 2019, as a home for her podcast, her shop and her online course. Six years on, the business had changed shape. Speaking had grown into the heart of it, and the website needed to show event organisers that the moment they arrived.

Her brand had outgrown its name, too. Social Media and Marketing had become one part of a bigger business, with Jenn at the centre of it. So in 2025 she came back to us for both: a new brand, and a website that puts her keynotes and her book up front.

Ready for corporate stages, and still sounding like Jenn.

The brand had to put Jenn’s own name at the centre, with Social Media and Marketing sitting under it. It needed to balance corporate credibility with her warm, country Australian personality. And it had to keep her teal, and work everywhere from business cards to a browser tab.

The website had to show event organisers Jenn in action and make it simple to book a call. Small business owners needed to see her services as a clear path, so they’d know where to start. And all of it had to sit alongside her shop, course, podcast and blog without disturbing any of them.

Jenn wrote her own website copy for this project.

BRAND DESIGN

BRAND DESIGN

Her name, with a note in the margin.

Jenn is her own value proposition. Her years in retail and law and her country roots all go into how she helps people, so the brand starts with her name. The wordmark is set in Serious Sans, a geometric typeface with enough flair to carry her personality. It’s serious, but not that serious. Her first and last names are set in two different weights, so they can sit together without a space, which keeps the wordmark tight and easy to read.

The asterisk is the idea the whole brand hangs on. It’s the side note that changes the meaning of what came before, the line scribbled in the margin that makes the message work. That’s the job Jenn does for the businesses she works with. The asterisk is hand-drawn, so it ties in with her signature and with the doodles she adds to her Canva slides. Her signature is set in a script typeface that looks handwritten. Put the asterisk with her initials and you get the JD mark, which also reads as a cheeky winking face. It’s made for the corner of an Instagram slide, a watermark on a photo or a sticker on an envelope, and it took nine pages of doodles to get right.

Jennuine Teal had to stay, so the palette is built to support it without letting it take over. Every colour leans warm, towards yellow, which gives the brand the earthy, grounded country feel the brief asked for. There’s Vest Blue (dependable, like a favourite work singlet), Gumtree Moss, an acid-bright Lemon Myrtle and Roadside Peach. Country Rose and Lavender Paddock are there because purple makes teal pop, for the same reason purple eyeliner suits green eyes. For social tiles, the rule is that teal is never more than one tile away. White became Outback Whisper, a soft cream, and black became Ruined S’mores, a warmer charcoal, because pure black on pure white is hard on the eyes. We also ruled out combinations that fail accessibility, like orange text on blue.

All of it is set out in a 45-page brand guideline covering her voice and tone, her audience, short and long bios, the logo and colour rules, type, layout grids and photography. Serious Sans carries the headings, and Inter carries the body copy because it’s easy to read and works across web and desktop. Jenn makes a lot of her own content, so the guideline covers how she makes it too. It shows her how to keep her Canva graphics on brand, with a limit of three or four colours per slide. And a build-your-own icon system means she can make new icons in any of her colours herself.

WEB DESIGN

THE WEBSITE

Built for the event organiser first.

The home page opens with Jenn and a stack of her books, and two buttons: one to book a discovery call, one to book a keynote call. Below that, a tabbed section covers everything she does, from speaking to the podcast, the blog and her course, each in Jenn’s own words. Visitors can go straight to the part they came for without scrolling past the rest.

The Keynote Speaker page is for event organisers. Her speaker reel plays behind the headline, and we wrote custom code that does some maths to make it fit each screen, whatever its shape. There’s a sound toggle, and a “Watch Me In Action” button opens the full reel. Below that, the page covers what an organiser checks before booking: the stages she’s spoken on, how a booking works, testimonials from other organisers, photo and video galleries, answers to common questions, and an enquiry form with Speaking Enquiry as an option.

The Work with me page sets out her services as three steps: choose a starting point, build a strategy, stay supported. On the About page, Jenn loved most of what was there, so we gave the top of it a speaker feel and left the rest alone. An announcement bar now runs across the top of every page, and Jenn updates it herself from her dashboard whenever she has something new to share.

REBUILT AROUND A WORKING SHOP

Built beside the live site, then brought across by hand.

Jenn’s website stayed busy while we worked on it, with shop orders coming in and new content going up. Copying a finished build over the top would have wiped those out. So we built the new pages on a private staging copy and brought them across by hand, which left her shop, course and new content untouched.

We built in Divi, the page builder Jenn already knows, so she can keep adding pages of her own. She was building one herself within days of launch.