Website Questionnaire

Phone

This field is for validation purposes and should be left unchanged.

Name*

First Last

Email*

Do you have a current website?*

Yes

No

Website address*

Do you want to keep anything from your current website?*

Yes

No

Unsure

What do you want or need to keep?*

Do you have a business name?*

Your business name*

Business name. If you have a story behind the name, can you tell me what it is and what it means to you?*

Is your branding complete? Do you need colours, fonts, is your logo all packed and ready to go?*

Who are the decision makers for this project?*

Your story*

What's your personal backstory? Your mission? What do you hope to achieve? Give me your WHY; why you're dong all this business stuff.

Your voice*

Choose some words which describe how you want to be received by your customers. Choose as many or as few as you like! Add some more in the next field if you need. Ctrl + click to select multiple options.

What is your business' fascination advantage?

Click through here and click 'Take the Test'. You're gonna love this part!

Project Overview

Please describe your project, list your deliverables, set a realistic deadline and outline the list of do's and don'ts.

Why do you need a website?*

Isn't it obvious, you may well ask? Give me three reasons. It's tough to get past number one!

The Shopping List*

What does your website NEED TO DO? What functions must it have? For example: booking platform for hotel, a way to show your amazing past work to clients and filter through what interests them most, a way to build trust even though your portfolio is small, an amazing way to take a brief which helps your clients love you and reduce admin tasks.

What are you selling?*

Services

Products

Nothing - this is totally just for fun

How many services are you selling?*

How many products are you selling?*

The majority of your sales pages, do you think they'll be long or short?*

Long = more than three full screens on a desktop computer.

What do you not want to see?*

Your budget*

Be honest and I will tell you what I can and can't do.

DO YOU HAVE A DEADLINE

be honest!

Time to get dreamy.

This stuff is gold for your copywriting - spend some time thinking about your answers here.

Are there any brands (not necessarily competitors) that you want to emulate in some way? Why?*

Who are your competitors?*

List each, then tell me why you are different to them.

It's helpful to set SMART goals as it keeps us on the same page and moving in the same direction. This means a goal which is specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website?*

eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months

What does success look like for you?

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Imagine being in a room of colleagues you respect... what do you want them to be saying about you?

We're building your ideal customer.

Time to get very specific. You might have one or two or three ideal clients, but the one ideal kind who buys from you, connects and gets you, whose problem you specifically solve well.... who are they?

Client name*

Occupation*

Age bracket*

Sex

Or identifies as, has the shopping/consumer habits of this sex.

Income bracket*

Give me five reasons your clients will want/need to visit your website.*

eg: research product information, get contact details, ask questions about services, pricing

What problem are we solving for them?*

Here's the thing - the best relationships we build with customers are when we solve internal problems, not external ones. Oooooh! Like us for example. External problem - I need a website on the internets. Internal problem - how do I trust a website company when I can do it myself? What platform do I use? What even do I put on a website? What does a developer even do? I'm so scared and and confused, what do I need to do next? Philosophical problem - am I even good enough for this investment? Do I have what it takes in business?What internal, external, and philosophical problems do you solve? This might take you a good chunk of time to think about - just have a crack and we'll develop this as we go along.

When we speak to this problem - what do we want your client to do next? Book, buy, make an appointment?*

Which social networks does your customer use?*

Ctrl + click to select multiple options

How do you want your client to feel when they interact with your brand and website? Safe and secure, edgy and excited, exclusive and cool, like they belong?*

What is their secondary goal?*

If they aren't ready to commit, then sign up to a mailing list, follow on social media?

Has your client paid for a product or service like yours before?*

Did it go well for them? What did they like? What would they change?Remember - this is about the ideal client not all of your clients generally.

What frustrates your ideal client about the type of product or service you provide?*

What would their dream solution be?

What's your solution?*

How are you solving this frustration.pain point? And what's the product/service that we are selling as a solution?

Your website inspo*

Give me three sites you love and what you love about them. They could be in your field, or totally outside of it. Think about how it WORKS, the layout, menus, the vibe, not just colours and fonts.

Add some images if you think they might help.

Drop files here or

Max. file size: 256 MB.

Loves and loathes?*

Anything design wise (not functionality) which you want to see? Buttons which change colour, a particular layout of portfolio, colours.....? Anything which makes go ew!

What is it about A Lined Design that sparked your drive to work with us?*

Is it our approach, communication style, body of work, something particular in our portfolio? Let us know!

Last chance!

Anything else you need to tell me? Speak now...

Project Overview

Time to get dreamy.

We're building your ideal customer.

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