Frequently Asked Questions
General Website Questions
How much does a website cost?
It depends on what your website needs to do and how tailored the solution needs to be. Our projects typically start at $8,500 AUD +GST for a custom-designed website with strategic content and go up from there based on complexity (like eCommerce or membership features).
Not ready for that investment? Our Plug + Play website builder is a lower-cost, guided DIY option for $999 AUD. Check out our Website Packages to see which one fits.
Do you offer payment plans?
Yes! For all custom projects, we offer payment plans to spread the cost out in stages. Just ask—money should never be the reason you don’t have a website that works hard for your business.
What’s the difference between Plug + Play and a custom website?
Plug + Play is our template-based solution for business owners who need a polished, strategic website without the full custom investment. It’s DIY, but with a clear plan, video guidance, and a professional framework.
A custom build is for you if your business needs a bespoke user experience, deeper strategy, or unique functionality (think: eCommerce, memberships, bookings). It includes design, content, tech integration, and project guidance.
How long does it take to build a website?
For custom websites, most projects take 10–16 weeks, depending on scope. Got your content ready and decision-making hat on? You’ll move faster.
Plug + Play users can be live in a few days if they’re ready to hit the ground running.
What if I don’t know what I want my website to do yet?
If you’re unsure about your business model, ideal client, or offers—you might not be ready for a website. And that’s okay! We recommend chatting to a business coach before jumping in.
If you’ve got some clarity, we can help you sharpen it with strategy.
Can I update my own website?
Yes… but let’s be clear on what that means.
If you’re using Plug + Play, your site is built to be easy to edit. You’ll get access to a helpful video library that walks you through how to update text, images, pages, blog posts, and service lists… all the essentials.
If you’ve had a custom build with us (Turn Key or Full Tilt), we’ll give you a short walkthrough video tailored to your setup: usually covering things like how to add blog posts, update portfolios, or change a few bits of copy. But we don’t teach you how to do our job (that’s what you hired us for), and we don’t hand over complex edit access unless it’s been scoped in from the start.
If you plan to regularly update pages or layouts yourself, tell us early so we can build your site with that in mind. Otherwise, we assume your site will be managed by us or another professional.
What about plugin updates and ongoing maintenance?
That’s a different ballgame. You can do it yourself, but you’ll need:
- Your own plugin licenses (ours are only available to clients on care plans as we can’t legally resell them).
- A solid process that includes backups, testing, and troubleshooting.
- Our Website Owner’s Manual, which outlines safe update practices if you’re going solo.
Our care plan clients never have to worry as we handle all updates, backups, interaction testing, and fixes monthly. If you prefer peace of mind over plugin drama, that’s the way to go.
Will my site work on mobile and tablet?
Of course. Every site we build is responsive across devices—your mobile users won’t miss a beat (or a button).
Do I need my own domain and hosting?
Yep, and we’ll help set you up. We also offer super-fast hosting with Litespeed Servers, and we handle the tech so you don’t have to.
P.S. We don’t build on GoDaddy—too many performance gremlins.
Do you offer ongoing support or maintenance?
Yes. All projects come with 30 days of post-launch support, and we offer website care plans from $99/month+GST for updates, fixes, and support. Plug + Play users can purchase one-off support tickets or subscribe if they want extra peace of mind.
Can you help me with copywriting too?
Absolutely. Strategic, conversion-focused copy is key to a website that works. We include professional web copywriting in all our Turn Key and Full Tilt packages.
Do you work with eCommerce websites?
Yep! We specialise in custom WooCommerce sites that are fast, flexible, and fully owned by you.
Do you only work with clients in Australia?
Not at all. We’ve worked with clients across the globe. Time zones are no match for clever scheduling and strong coffee.
What’s included in a custom website package?
Every A Lined Design site includes:
Strategy & discovery
Custom design
Mobile optimisation
SEO-friendly development
Training + support
Optional copywriting, illustrations, advanced integrations and more depending on your package
Compare packages on our Services page.
Can you work with my existing branding?
Yes—as long as it’s solid and strategic. We’ll assess it in discovery and make sure it aligns with your website goals. If it’s not pulling its weight, we’ll recommend a glow-up.
What if I just want a quick one-page website?
That’s what Plug + Play is perfect for! Or, if you want it done for you, we sometimes offer one-page builds depending on our calendar. Reach out to chat.
How do I know if we’re a good fit?
If you’re looking for a thoughtful, strategic partner—not an order-taker—you’ll love working with us. We don’t do cookie-cutter. We build brands and websites that mean business. Curious? Let’s talk.
Care Plan Questions
Should I update my own plugins and themes?
We’d really rather you didn’t. Our care plans include monthly plugin and theme updates, but it’s not just a click-and-hope situation. We back your site up, test updates, check everything’s working, and keep records so we can roll things back if needed.
If you update things yourself, we lose that version history, which means we can’t fix things as easily if something breaks. Big updates like WooCommerce get extra TLC from us as a separate task. Trust the process. It’s what you pay us for.
My website is down! What do I do?
First: breathe. Then check DownForEveryoneOrJustMe. to see if it’s just you. If your internet’s fine and the site is still down, shoot us a support ticket.
If it’s outside business hours, call your web host to check for outages or expired domains/SSLs. We’re often already on it thanks to our uptime monitor, but let us know anyway.
I got an email my website was hacked. What do I do?
Yikes. First, make sure it’s not a phishing scam—forward it to us and check with your hosting provider.
If it’s legit, we’ll restore a clean backup (we keep daily backups for this reason) and work with your host to ID the breach. If it’s deeper than WordPress, we may bring in a trusted third party to do a full clean.
Prevention is better than cure, which is why your care plan includes security scans and updates—but even Fort Knox gets tested now and then.
Why is my website loading slowly?
Usually it’s one (or more) of these culprits:
- Huge images that haven’t been optimised
- Too many external embeds (like YouTube or Instagram feeds, external forms or chat like Dubsado)
- Slow plugins or too many plugins
- Hosting that’s more tortoise than hare
We optimise a little as part of your monthly care, but if something’s still sluggish, we’ll investigate and can quote for extra cleanup if needed.
Can I get help with something outside of the care plan?
Yes! You can purchase additional support at our hourly rate or grab a maintenance package that includes monthly work time. Whether it’s content updates, plugin troubleshooting, or “please just fix this,” we’ve got your back.
How often do you run updates and maintenance?
We usually update client sites on the last Monday of the month, run security and performance scans, and apply fixes as needed. If anything looks off, we jump on it before it becomes a problem. Peace of mind? Delivered.
What’s included in a care plan?
Our standard care plan includes:
- Monthly plugin + theme updates
- Daily backups
- Uptime monitoring
- Security + performance scans
- 30 minutes of support time per month
- Priority troubleshooting
Want more? We’ve got add-ons and larger plans available if your site needs a little extra TLC.
What if I’m using your Plug + Play website builder?
Good question! Plug + Play doesn’t include ongoing support unless you purchase a care plan. You’ll get detailed setup documentation and video tutorials, but if you want us on hand to help, you can:
Add a care plan for $99/month+GST (includes 30 mins of support), or Purchase one-off support starting at $100.
What if I break something? (Asking for a friend…)
We’ll never say “we told you so.” Just let us know what happened and we’ll take a look. If you’re on a care plan, minor fixes might be covered. If it’s bigger, we’ll quote it before diving in.
Why do I need a care plan at all?
Think of it like a regular service for your car—you could skip it, but when something goes wrong, it’ll cost more and cause chaos. A care plan keeps your website healthy, secure, and running like it should, so you can focus on running your business (not fixing broken plugins at 11pm).
What happens if I get my site built by you but don’t choose a Care Plan?
Totally fine! You own your site outright, and you’re free to manage it however you like. Just keep in mind:
You’ll need to handle updates, security, backups, and maintenance.
This includes running plugin, theme, and WordPress core updates, monitoring performance, and restoring backups if something breaks.
You’ll need your own plugin licenses.
We provide plugin licenses (like ACF Pro, Gravity Forms, etc.) under our developer accounts only while you’re on a care plan. Once that plan ends, you’ll need to purchase and manage those licenses yourself to keep everything running smoothly and legally.
We don’t resell plugin licenses.
Plugin developers own their software and license terms. We respect that. Sharing or selling licenses is risky for both of us, and could put your site’s stability or future compatibility in jeopardy.
You’ll also need hosting and security sorted.
We can recommend hosts or help you migrate, but hosting is your responsibility if you’re not on one of our plans.
TL;DR: We’ll never trap you into ongoing support, but websites do require care. If you want to DIY it—go you! Just know there’s a bit of responsibility involved. And if you change your mind? Our doors are always open.
What happens if emails from my website aren’t getting through?
Form submissions and system emails (like order confirmations or password resets) rely on multiple tools playing nicely together: your website, your server, and your inbox provider. When one of those isn’t cooperating, things can go missing.
Here’s what we do:
- Set up your site to send emails using best-practice methods (like SMTP).
- Run daily interaction tests to make sure forms are working.
- Check email deliverability each month as part of your care plan report.
- Let you know if something looks off, especially if delivery fails, slows, or bounces.
Here’s what we don’t do:
- Manage your email inbox or DNS settings.
- Guarantee that your inbox provider (like Gmail or Outlook) will always accept or route messages correctly.
- Troubleshoot your server or third-party email setup.
If something breaks outside our zone, we’ll tell you. Clearly, in writing. It’s then your responsibility to follow up with your email host, DNS provider, or IT specialist. We’ll keep an eye on it and flag it again in future reports until it’s resolved.
You’ll never be left in the dark. But we won’t hold the flashlight and fix the power grid.
eCommerce Website Questions
Can you build a custom website on WordPress?
Yep! In fact, that’s what we do best. We customise everything—from the way products are displayed to how customers check out—to suit your brand, workflow, and goals.
How much does it cost to build a WordPress eCommerce website?
Simple eCommerce sites with up to 10 products start around $10,500 AUD + GST.
Complex, feature-rich sites (think: memberships, marketplaces, booking systems) start around $15,000 AUD + GST and will fit into our Full Tilt Process.
We’ll chat, scope your needs, and tailor a plan just for you. Send us a contact form and we’ll book a chat.
Can I build my own eCommerce website?
Sure you can! There are platforms that promise drag-and-drop builds (Shopify, we see you). But DIY often means:
- Limited design control
- Higher long-term costs
- Hidden fees
- Stress when scaling
If you want something that looks good, works well, and grows with you? Professional builds pay off.
What payment options can I offer on my store?
We can integrate Stripe, PayPal, Afterpay, Apple Pay, Google Pay, and other gateways—so your customers can pay how they want.
Can my eCommerce store sell digital products?
Yes! We can set up digital downloads, product licensing, and gated content… all native to WooCommerce.
What about inventory management?
You’ll have full control: stock tracking, low stock alerts, inventory by variation, and more. All built right into your dashboard.
Will my online store work on mobile devices?
Of course! Every A Lined Design eCommerce site is mobile-optimised to look gorgeous and function flawlessly on phones and tablets.
How will you help my site show up on Google?
We bake in SEO best practices from Day One:
- Alt text
- Heading structure
- Schema markup
- Optimised URLs
- Google Analytics
- Sitemaps
This groundwork saves you thousands when you eventually work with a specialist SEO team, and gets you found faster.
What payment methods can I offer on my site?
When you build with WooCommerce + WordPress, you’re free to choose the best payment gateways for your business—and your customers.
Here’s the real-world lowdown:
Stripe
1.7% + 30¢ per domestic transaction
3.5% + 30¢ per international card
No monthly fees. No setup fees. Great customer support. Easy setup.
PayPal
2.6% + fixed fee per transaction
Still a major player, but lately… customer service leaves a lot to be desired. (Use it as a secondary option if you like.)
Shopify Payments (Only if you’re on Shopify)
1.75% to 1.4% + 30¢ depending on your plan.
AND if you want to use Stripe, PayPal, or any other gateway instead?
Shopify slaps an extra fee on top:
(Translation: if you don’t use Shopify Payments, you’ll pay twice.)
2% on Basic plans
1% on Grow plans
0.6% on Advanced plans
With WooCommerce, you own your platform and your money stays your money. No extra percentage penalties just because you want choice.
What platform should I build my eCommerce website on?
We build all our eCommerce sites on WordPress + WooCommerce.
Why? Because you get:
- Full ownership (no rent-a-site nonsense)
- Flexibility to grow and pivot as needed
- No platform lock-in or hidden fees
- SEO power baked right in
- Total control over customer experience
- Secure, scalable, and future-proof foundation
Compare that to Shopify where you’re tied to their roadmap, templates, and fees… no thanks.
WooCommerce = freedom, ownership, and better long-term ROI.
What are the ongoing costs for my eCommerce website?
Here’s the real talk:
Ongoing Cost | Rough Estimate | Notes |
---|---|---|
Hosting | $250–$750 AUD/year | Fast, secure WordPress hosting (we can host for you) |
Domain name | $20–$50 AUD/year | Your |
Plugin licenses | $0–$500 AUD/year | For extras like advanced search, memberships, etc. |
Payment gateway fees | Stripe/PayPal (only when you make sales) | Stripe ~1.7%, PayPal ~2.6% |
Maintenance & care plans | From $1,500 AUD/year | Includes updates, security, backups, support |
What hosting do I need for my online store?
You need hosting that’s fast, secure, and made for WordPress. We offer premium hosting starting at $15 + GST/month, on ultra-fast LiteSpeed servers with real human support, not bots in a call centre.
- Daily backups
- Malware protection
- Update management
- CDN for global speed
- Dedicated WordPress optimisation
It’s the peace of mind you didn’t know you needed until something goes wrong.
Does my eCommerce site need ongoing maintenance?
100% yes.
WordPress and WooCommerce sites need:
- Regular software updates
- Security monitoring
- Backup systems
- Small fixes + tech support
- Plugin compatibility checks
- Bug squashing after major WordPress updates
That’s what our Care Plans are for—keeping your online store humming while you stay focused on selling.
Would you skip oil changes on your car and hope for the best? Exactly.
How fast is a WooCommerce site compared to Shopify?
Speed matters… a lot. Whether your store loads in 1 second or 5 can mean the difference between a sale and a bounce.
Shopify has a reputation for speed because they control the whole ecosystem: hosting, platform, even checkout. But here’s what they don’t tell you:
- Your speed (and limits) depend on your Shopify plan level. Lower-tier plans share infrastructure with thousands of other stores.
- Your access to advanced performance tools (like CDN settings or checkout customisation) is limited unless you pay big bucks for Shopify Plus ($2,300+ USD/month).
- You’re stuck with Shopify’s optimisation choices. Even if they’re not the best for your content or marketing strategy.
WooCommerce on WordPress is a different story:
- Speed depends on your hosting, theme quality, and tech stack, and the good news? You can control and optimise all of it.
- High-Performance Order Storage (HPOS), the latest WooCommerce database system, massively improves order speed and scalability (up to 40x faster processing).
- With a properly built WooCommerce site (like we do at A Lined Design), you can absolutely match or beat Shopify load speeds. With the bonus that you’re not locked into anyone else’s platform.
Key takeaway:
Shopify can feel “faster out of the box,” but long-term, a well-optimised WooCommerce store can load just as quickly and gives you the freedom to fine-tune performance as your business grows.
We’ll help you choose premium hosting, smart plugins, and lightweight layouts so you get Shopify-speed—or better—with full control.
What will it cost to run my eCommerce store each month? And is Shopify better or cheaper or easier than Woocommerce?
Glad you asked! We wrote a really in-depth article explaining the ins and outs of all those super important considerations in this article on why we choose WordPress over Shopify.
Brand Design Questions
What do I get in a branding package?
Think of this as your business’s best-dressed wardrobe—with the brains to match. You’ll receive:
Logo variations: Horizontal, stacked, icon, and favicon in a variety of formats (JPG, PNG, SVG) and colours.
Font + typesetting guide: Carefully chosen typography that looks fab and reads beautifully across web and print. (We’ll list your fonts, but licenses are up to you to purchase.)
Colour palette: HEX and RGB codes, carefully curated for consistency across digital and print.
Tone of voice + brand strengths: We work with our copywriters to uncover your secret sauce—your value, your audience, and the way only you do what you do.
Comprehensive brand style guide: Your brand bible. Refer to it daily for everything from social posts to packaging.
Can’t I just get a logo?
We get it—budgets are real. But “just a logo” won’t get you very far. Our branding packages include strategy, tone of voice, and a toolkit to build recognition and trust. That’s what your audience needs to say “yes” to you. A logo is only powerful when it’s part of a bigger picture.
Will you send me the editable design files?
Editable files aren’t included by default, but if you need them (say, for working with a packaging designer), we’ll happily provide them for an additional fee.
How many revisions do I get?
Two rounds of refinement are included. That’s usually more than enough—especially since we start with a strategy-backed stylescape to align everything before design begins. You’ll feel confident before we even touch the logo files.
What file types will I receive?
You’ll get each logo variation in:
JPG – Great for quick use in documents and online.
PNG – Transparent background, high quality.
SVG – Scalable without losing quality (ideal for web and print).
You’ll also get a cheat sheet on what each file type is for, so you’re never left guessing
Can I pay in instalments?
Yes! Branding projects are split into 3 payments:
50% upfront, 30% at the halfway mark, and 20% on delivery of final files.
Will you send me the font files?
Nope—but not because we’re mean. Fonts are intellectual property owned by their creators. We’ll list your brand fonts in your guide, along with where to buy them. Many are free or affordable from trusted foundries like Google Fonts or MyFonts.
What exactly is included?
Here’s what’s coming your way:
- Primary logo
- Logo variations (stacked, horizontal, submark, icon)
- Custom icon
- Font pairings + typesetting guide
- Brand colour palette
- Photography direction
- Tone of voice + brand strengths
- Full brand style guideline
Do I get brand guidelines with my project?
Absolutely, and not just any brand guidelines. At A Lined Design, we deliver an in-depth, beautifully designed brand guide with every branding project.
This isn’t a quick reference sheet either. It’s a powerful tool that helps you (and your team) stay consistent, confident, and creatively aligned long after our work is done.
Here’s what’s inside:
- Clear logo usage rules (what to do and what to avoid)
- Full colour breakdowns with HEX, RGB, and CMYK values
- Font styles, hierarchy, and pairing suggestions
- Image direction and visual tone of voice guidance
- Tone principles, and messaging anchors
- Social media tile samples and layout inspiration
It’s everything you need to lead your brand like a pro, and make sure anyone you work with does too. Our clients often call it their brand bible, and we build it to earn that title.
Still have questions?
We love a curious cookie. If you’ve got a burning question we haven’t covered here, get in touch—we’re real humans, we don’t bite, and we’d love to help you figure out if we’re the right fit.
Not quite ready to hit “go”?
It walks you through the five things you need to get clear on before you start a website project—so you can stop second-guessing and start making smart moves.
