Sell smarter. Scale bigger. Build on your own terms.
A custom eCommerce website gives you a flexible platform that can pivot when you do, expand when opportunity knocks, and adapt as your customer base evolves.
Built on WordPress and Bricks, it’s powerful, secure, and fully yours: no commissions, no cookie-cutter limitations, and no tech dead-ends.
Just a clear, scalable foundation designed to grow with you, not against you.
Why Build Your eCommerce Site With A Lined Design?
Because your business isn’t standing still, and your website shouldn’t either.
We build custom WordPress eCommerce sites that evolve with you: whether you’re expanding your product range, scaling your team, launching content marketing, or taking on the world.
Here’s what you get with us:
What’s Always Included in Your Custom eCommerce Build
(Everything you need to launch smart, sell confidently, and scale with ease.)
We build every eCommerce website with the tools, strategy, and polish needed to sell beautifully today and grow even bigger tomorrow.
Here’s what’s baked into every A Lined Design eCommerce project:
Custom eCommerce Strategy + Planning
No guesswork here. We plan your customer journeys, user flows, product hierarchy, and content layout so the right people find the right products fast (and buy them).
Conversion Driven Design
It’s not just pretty. It’s purpose-driven.
We design your shop to create seamless buying experiences, blending brand storytelling with strategic layouts that guide, nurture, and convert.
WooCommerce Setup + Smart Store Optimisation
Your store, set up to scale:
- Beautiful Shop Landing Page with category sorting, filtering, and product search
- Custom Product Page Templates for maximum visual impact
- Real-time Inventory Management
- Variable products (size, colour, style) and Digital Downloads supported
- Subscription and Membership Products ready if you need them
Cart, Checkout, and Secure Payment Gateway Integrations (Stripe, PayPal, Afterpay) - Branded System Emails for every touchpoint (order confirmations, shipping notices, receipts)
Sales-Driven Copywriting
We write your product descriptions, category pages, and shop messaging to connect emotionally, build trust, and drive clicks to cart without the jargon.
SEO Foundations + Analytics Setup
Launch with search engines already loving you:
- Meta titles, descriptions, and alt text for every page
- Structured Data / Schema for better Google visibility
- Google Analytics installed and configured
- Sitemaps created and submitted
- SEO plugins optimised (no dodgy, half-baked installs)
Mobile-First, Lightning-Fast Design
Your customers are everywhere (and usually on their phones).
We build stores that look brilliant, load fast, and feel intuitive on every device because slow, clunky websites lose sales.
Security + Stability That Sticks
We set you up with:
- SSL certificates (the little padlock your customers trust)
- Clean, high-performance plugin stacks
- Smart hosting and backup recommendations
- Speed optimisations to keep your site humming
- Payment processors you can trust
Bottom Line?
Everything here is built to help you sell smarter, scale faster, and stay in control. No compromises, no ceiling.
What You Might Need (and We’ve Built)
Sometimes a simple shop isn’t enough. And if you’re here (hi!), you’re past that point and sick of reading reams of data or comparison tables that don’t make a great deal of sense.
When your products, customers, or logistics get more complex… we’re ready make sense of the tech spaghetti..
Here’s the extra firepower we can add to your eCommerce site!
Smart Pricing Rules + Bulk Discounts
Want to offer volume discounts, time-limited promotions, or loyalty pricing without lifting a finger?
We can build flexible, dynamic pricing systems that update automatically meaning no frantic coupon code emails required.
Custom Shop Emails That Actually Sell
Your customer journey doesn’t end at checkout. We design branded order confirmations, shipping notifications, upsell follow-ups, and more. We can help you turn every system email into a marketing opportunity.
Multi-Vendor Marketplaces
Got a big idea where others can sell through your platform? Think along the lines of Etsy and Amazon, and you’ve got yourself a Multi-Vendor Marketplace.
We create seller dashboards, commission setups, onboarding flows, and product management tools all under your brand. Mmmm, tasty commissions!
Subscription Products + Expiring Offers
Want to sell memberships, subscription boxes, or limited-time access? We set up recurring billing, access control, and expiration logic giving you predictability in your cash flow and promotions that feel genuinely urgent.
CRM + Marketing Integrations
Your shop shouldn’t live in a silo.
We integrate your eCommerce store with leading CRM and email platforms (like ActiveCampaign, Hubspot, Mailerlite) so you can segment, nurture, and sell smarter.
Simple eCommerce Builds
Up to 10 products, standard shop setup, no complex logic
Starting from $8,500 AUD + GST
What Will It Cost? That Depends on What You Need (Here’s a Ballpark)
Your final price always depends on complexity and requirements—but you’ll never get a mystery invoice or a surprise upsell.
We scope thoroughly, price transparently, and communicate clearly. If something changes along the way (it happens!), you’ll know exactly what’s shifting and why before any extra work starts.
Complex eCommerce Systems
Memberships, subscriptions, multivendor setups, product bundles, layered pricing, CRM integrations—you name it
Starting from $15,000 AUD + GST
Pro tip:
Most of our clients choose to stay on with our care plans and hosting after launch: for ongoing peace of mind, smooth updates, and top-tier support.
It’s the easiest way to keep your site humming and your business scaling.
Strategy-first” isn’t a buzzword.
It’s how we keep your project on time, on budget, and working hard for your bottom line.
Ready for the Next Step?
Why We Build eCommerce Sites with WordPress + WooCommerce.
TL;DR? Because you deserve a platform that grows with you.
Smart Plugins, Not Bloatware
We choose best-in-class tools that extend your site’s power without weighing it down.
Limitless Scalability
Add 10 products or 10,000. Launch subscriptions. Expand into new markets.
With WooCommerce, you’re building on a foundation that never caps your ambition.
Open-Source Ownership
No landlord here. You own your site, your customer data, and your destiny.
Customisable Customer Journeys
From first click to checkout thank-you page, every step is designed around your brand and your buyers.
A Thriving, Future-Proof Ecosystem
WordPress + WooCommerce powers 40% of the web (and growing). You’re plugging into a universe of ongoing innovation not a platform that might pivot out from under you.
Your store. Your rules. Your next big move.
You’ve outgrown the templates. You’re done renting your digital home.
It’s time for a site that’s built on your terms and built to sell.
At A Lined Design, we craft strategic, scalable eCommerce websites that help bold brands own their growth (and their customer journey).
This isn’t a platform. It’s your platform. Let’s build it together.
eCommerce Website Questions
Can you build a custom website on WordPress?
Yep! In fact, that’s what we do best. We customise everything—from the way products are displayed to how customers check out—to suit your brand, workflow, and goals.
How much does it cost to build a WordPress eCommerce website?
Simple eCommerce sites with up to 10 products start around $10,500 AUD + GST.
Complex, feature-rich sites (think: memberships, marketplaces, booking systems) start around $15,000 AUD + GST and will fit into our Full Tilt Process.
We’ll chat, scope your needs, and tailor a plan just for you. Send us a contact form and we’ll book a chat.
Can I build my own eCommerce website?
Sure you can! There are platforms that promise drag-and-drop builds (Shopify, we see you). But DIY often means:
- Limited design control
- Higher long-term costs
- Hidden fees
- Stress when scaling
If you want something that looks good, works well, and grows with you? Professional builds pay off.
What payment options can I offer on my store?
We can integrate Stripe, PayPal, Afterpay, Apple Pay, Google Pay, and other gateways—so your customers can pay how they want.
Can my eCommerce store sell digital products?
Yes! We can set up digital downloads, product licensing, and gated content… all native to WooCommerce.
What about inventory management?
You’ll have full control: stock tracking, low stock alerts, inventory by variation, and more. All built right into your dashboard.
Will my online store work on mobile devices?
Of course! Every A Lined Design eCommerce site is mobile-optimised to look gorgeous and function flawlessly on phones and tablets.
How will you help my site show up on Google?
We bake in SEO best practices from Day One:
- Alt text
- Heading structure
- Schema markup
- Optimised URLs
- Google Analytics
- Sitemaps
This groundwork saves you thousands when you eventually work with a specialist SEO team, and gets you found faster.
What payment methods can I offer on my site?
When you build with WooCommerce + WordPress, you’re free to choose the best payment gateways for your business—and your customers.
Here’s the real-world lowdown:
Stripe
1.7% + 30¢ per domestic transaction
3.5% + 30¢ per international card
No monthly fees. No setup fees. Great customer support. Easy setup.
PayPal
2.6% + fixed fee per transaction
Still a major player, but lately… customer service leaves a lot to be desired. (Use it as a secondary option if you like.)
Shopify Payments (Only if you’re on Shopify)
1.75% to 1.4% + 30¢ depending on your plan.
AND if you want to use Stripe, PayPal, or any other gateway instead?
Shopify slaps an extra fee on top:
(Translation: if you don’t use Shopify Payments, you’ll pay twice.)
2% on Basic plans
1% on Grow plans
0.6% on Advanced plans
With WooCommerce, you own your platform and your money stays your money. No extra percentage penalties just because you want choice.
What platform should I build my eCommerce website on?
We build all our eCommerce sites on WordPress + WooCommerce.
Why? Because you get:
- Full ownership (no rent-a-site nonsense)
- Flexibility to grow and pivot as needed
- No platform lock-in or hidden fees
- SEO power baked right in
- Total control over customer experience
- Secure, scalable, and future-proof foundation
Compare that to Shopify where you’re tied to their roadmap, templates, and fees… no thanks.
WooCommerce = freedom, ownership, and better long-term ROI.
What are the ongoing costs for my eCommerce website?
Here’s the real talk:
Ongoing Cost | Rough Estimate | Notes |
|---|---|---|
Hosting | $250–$750 AUD/year | Fast, secure WordPress hosting (we can host for you) |
Domain name | $20–$50 AUD/year | Your |
Plugin licenses | $0–$500 AUD/year | For extras like advanced search, memberships, etc. |
Payment gateway fees | Stripe/PayPal (only when you make sales) | Stripe ~1.7%, PayPal ~2.6% |
Maintenance & care plans | From $1,500 AUD/year | Includes updates, security, backups, support |
What hosting do I need for my online store?
You need hosting that’s fast, secure, and made for WordPress. We offer premium hosting starting at $15 + GST/month, on ultra-fast LiteSpeed servers with real human support, not bots in a call centre.
- Daily backups
- Malware protection
- Update management
- CDN for global speed
- Dedicated WordPress optimisation
It’s the peace of mind you didn’t know you needed until something goes wrong.
Does my eCommerce site need ongoing maintenance?
100% yes.
WordPress and WooCommerce sites need:
- Regular software updates
- Security monitoring
- Backup systems
- Small fixes + tech support
- Plugin compatibility checks
- Bug squashing after major WordPress updates
That’s what our Care Plans are for—keeping your online store humming while you stay focused on selling.
Would you skip oil changes on your car and hope for the best? Exactly.
How fast is a WooCommerce site compared to Shopify?
Speed matters… a lot. Whether your store loads in 1 second or 5 can mean the difference between a sale and a bounce.
Shopify has a reputation for speed because they control the whole ecosystem: hosting, platform, even checkout. But here’s what they don’t tell you:
- Your speed (and limits) depend on your Shopify plan level. Lower-tier plans share infrastructure with thousands of other stores.
- Your access to advanced performance tools (like CDN settings or checkout customisation) is limited unless you pay big bucks for Shopify Plus ($2,300+ USD/month).
- You’re stuck with Shopify’s optimisation choices. Even if they’re not the best for your content or marketing strategy.
WooCommerce on WordPress is a different story:
- Speed depends on your hosting, theme quality, and tech stack, and the good news? You can control and optimise all of it.
- High-Performance Order Storage (HPOS), the latest WooCommerce database system, massively improves order speed and scalability (up to 40x faster processing).
- With a properly built WooCommerce site (like we do at A Lined Design), you can absolutely match or beat Shopify load speeds. With the bonus that you’re not locked into anyone else’s platform.
Key takeaway:
Shopify can feel “faster out of the box,” but long-term, a well-optimised WooCommerce store can load just as quickly and gives you the freedom to fine-tune performance as your business grows.
We’ll help you choose premium hosting, smart plugins, and lightweight layouts so you get Shopify-speed—or better—with full control.
What will it cost to run my eCommerce store each month? And is Shopify better or cheaper or easier than Woocommerce?
Glad you asked! We wrote a really in-depth article explaining the ins and outs of all those super important considerations in this article on why we choose WordPress over Shopify.
