Websites and brands that mean business—by design.
A Lined Design is exactly what it sounds like:
A line of code.
A line of copy.
A line of pencil on the page.
Every element working in harmony—strategy, design, messaging—all lined up to support your goals and connect with the people you most want to serve.
We don’t do digital spaghetti.
We do blueprints.
So what do we actually do?
We help you build a rock-solid digital foundation: one that reflects who you are, shows up with confidence, and attracts the right-fit clients.
Here’s how we make the magic happen:
We build strategy into every pixel
Before we touch a design, we get crystal clear on your business goals, ideal audience, and the journey you want people to take. No fluff. No guesswork. Just purpose.
We design for humans (and search engines)
Your site will be beautiful and functional—organised in a way that makes sense, easy to use on every device, and built to guide your dream clients toward action.
We make your message work harder
From headlines to CTAs, every word and layout decision is working behind the scenes to build trust, clarify what you do, and convert curiosity into clicks.
We create confidence (not just websites)
When your digital presence feels aligned with your business, you show up differently—more clarity, more authority, more you.
We help you make decisions that feel like you
We’re your digital architecture nerds: equal parts strategic, creative, and nerdily obsessed with helping you make decisions that support your business now and later.
Our vibe (and what it’s like to work with us)
We’re small by design, and big on service. You won’t find any cookie-cutters here. We customise your experience depending on your needs, your goals, and the size of your business.
We’ll guide you through the process with smarts, warmth, and zero jargon. We know the questions to ask, the tech to trust, and the traps to avoid. We’ll help you cut the fluff and build a brand that’s smart, strong, and so you.
Most of our clients finish a project feeling lighter, clearer, and proud of what they’ve built. That’s no accident—it’s the result of a process that makes space for strategy, clarity and creativity to play together nicely.
Meet the Team Behind the Scenes
Sarah Crawford
Owner, Designer & Lead Developer
Recovering lawyer turned creative strategist, Sarah is the driving force behind A Lined Design. With a knack for turning chaos into clarity and a serious love of great UX, she blends left-brain logic with right-brain design to create websites that just make sense (and look damn good doing it).
Sarah’s based in Hobart, where she works alongside her husband Andy, two hilarious kids, and the world’s bossiest kelpie. When she’s not architecting digital spaces, she’s knitting, running in the bush, and poking at spreadsheets for fun.
Dawn Rieniets
Lead Copywriter
With a background in journalism and creative writing, Dawn leads our copywriting team with a sharp pen and a big heart. She helps our clients clarify their message, find their voice, and say the thing their audience actually needs to hear.
She’s a published author, a visual artist, and a master of the “friendly-but-firm” client interview. Based in Melbourne with her two daughters and a shelf full of sketchbooks.
Christian van 't Hof
Web Developer Extraordinaire
Based in Brazil (via The Netherlands), Christian is the calm code ninja behind the scenes. He speaks five languages—including fluent HTML—and builds technically robust websites that feel effortless to use.
We love him because he solves complex problems with elegant logic and drinks more coffee than anyone we know. The fact that his dogs are called Harry and Beyoncé is just a bonus.
Frank the Dog
Rubber Duck / Office Security / Digging Enthusiast
Frank is in charge of morale, hole inspection, and the occasional mid-Zoom spin. He listens patiently to coding dilemmas (without judgement) and ensures we take our walks seriously. Every team needs a sidekick. Frank’s ours.
Ready to see what getting a-lined can do?
Whether you’re DIY-ing, scaling up, or just sick of a site that doesn’t reflect your magic you can start here:
