We keep the customer nurtured in every step of their journey with you, displaying a cohesive brand experience, opportunities to show and communicate your values and turn the right visitors into customers. We do this with:

• System Emails – those emails that a website sends to customers after they make a purchase and to confirm that it has been sent, we make sure they’re in your brand colours with your logo, and a consistent brand voice.
• Upselling and cross selling tools – Suggestions to buy something bigger better or which might compliment what just got added to the customer’s shopping cart, bringing more value to the customer’s buying process.
• Custom purchase complete/thank you page – Once your customer has completed the checkout process you have another opportunity to make a connection. Instead of a bog standard “transaction complete” page, we keep that brand experience going and invite them to settle down with a blog or connection on social media with your custom-designed thank you page.
• Social sharing buttons – on each page and product we can build buttons to help your customers do the marketing for you, sharing to their social networks or pinterest and getting you some tasty backlinks.

• Menus and search bar- Navigation is an umbrella term for all the elements people can use to reach specific information on your website. These include the menu at the top of each page, the main shop page and the filters in the sidebar, on-site search boxes, and footer. If you aren’t able to create a navigation path which suits your and your customer’s needs, you’ll end up with a pretty but dysfunctional website few online shoppers will want to use, and your conversion rate will suffer for it. We ensure that each action taken results in something useful for your users.
• Product categories and tags – when you go to the supermarket or hardware store, you know what belongs in what isle because of the big ole label hanging above your head at the end of each isle. That’s the job of a category. We look at your content and how it can be best organised to help customers find what they are looking for quicker.

• Shipping and delivery options, shipping zones, or free shipping with coupons or purchase over a nominated value.
• Invetory Management to ensure customers know when an item is out of stock and set their expectations
  Discount coupons and promo codes to help you run online sales with minimal admin work
• Tax calculations for that dreaded pile of paperwork each quarter, and ensure that taxes are only charged to the customers required to pay
• Integrations with other software and apps like xero

Search engine optimization… sounds like black magic, right? Google needs you to speak her language before she’ll even bother sending traffic your way. How do you do that? With a clever team at your side, google schema markup, a few pixels here and there along with a prayer to the search engine gods.

We build in SEO as a standard part of our eComm sites. This could save you thousands on marketing and campaign costs.

Around half of consumers shop on their phone. You really need to ensure that your site works well across all device sizes (and there are SO many!) so that each customer has a great on site experience without any design constraints.

You absolutley must have a SSL certficate – it gets you that locky thing in your browser bar and tells people you’re not about to sell their information to spies. Google requires you to have one before she’ll bother indexing you too – yet so many people seem to miss this important step. 

• Your home page – How will a customer know you can solve their problem? How will they know you’re for them and to keep on browsing? We have some clever tricks to make sure your ideal someone stays, and the less ideal bounce away elsewhere.
• About page – YOUR ABOUT PAGE IS NOT ABOUT YOU. <—– We shouted that. Your about page is 100% about your customer, how you can help them and positioning yourself as the guide offering to make their lives better. Sure, you’ll offer up a bit of your experience and empathy but more toward the end, but still it’s meant to establish you as an authority. For them.
• Product template – each prodct has a particular layout, flow and vibe. We build a template to showcase your brand and products in the most appetising way.
• Shop main – Having all products on one page is a really important feature for all online stores. Users can filter, sort, and select the items which appeal to them based on the categories and tags which most appeal to them. You put the power of browsing in their hands, just like if they were browsing in the real.
• Checkout – a cart in the menu, a modal, a tray off screen? Which suits you best? We look at your online business and custom design the right cart experience for you.
• Frequently asked questions – so much gold here! Anticipate user needs, answer them clearly, get fabulous traffic from google all in the one thing? YEAH.
• Contact page – troubleshoot common concerns with the FAQ first, then guide the user to give you helpful information with thoughtful questions and set expectations with custom notifications after the form is submitted.
• Blog – you should be content marketing. This is where you show your potential customers that you really know your stuff. We find that the number one page for most of our clients is a blog article where they have answered a customer question really well. Make the most of that online presence and get blogging!