Logo variations: Horizontal, stacked, icon, all in variety of file formats (png, jpg, svg) in all brand colours to ensure that you have the right file type for every application and layout.

Fonts and typesetting: we’ll make sure that yours are perfectly chosen and set in proportion whether in print or web with your typesetting guide. (we can’t sell the license to font files, you’ll need to sort your own license when we are done).

Colours: that palette which paints the walls of your space. Your brand communicates a lot through its colour scheme and you’ll have a colour for every application. Your colour codes for HEX and RGB will be included in your brand guideline (and we also have a glossary in the back to tell you what those acronyms mean).

Tone of voice and brand strengths: you’ll work with our copywriters to find your unique value proposition, uncover the deepest desires of your ideal client, and add all that helpful goodness into your brand guideline.

Branding style guideline: the touchstone you’ll visit daily when formulating copywriting, advertising sequences,products and services and more. You’ll get a comprehensive set of usage rules to ensure your brand is always protected.

While we totally get that cash can be tight as a new bebe business, “just a logo” is not something we offer.

We firmly believe in the power of having a full brand with multiple logomarks, colours, typography and guidelines. Our process includes strategy and marketing, tone of voice and personality, so you have power behind your visual representation. This helps to ensure a consistent presence and build trust with your audience, where “just a logo” just isn’t as powerful. You and your business deserve the full suite of support that brand design offers.

The original design files (editable files) are not included in the project. But if you do want them, let us know and we’ll create a separate invoice for the cost of these files.

You get two rounds of revision included in your project costs. We find this more than enough given the amount of research and consultation, and that there is a stylescape signed off on before design concepts are developed.

We include the followig file formats for each logo variation:

• jpg – most people recognise jpg as an image file, it’s been around a long time and is well supported by a variety of platforms.
• png – this file type has a transparent background and is generally higher quality than it’s jpg friends at the same canvas size.
• svg – you’ll need this one one your websites and powerpoint loves svg too. You can scale these up or down as much as you like and they’ll never go blurry. The file size is usually tiny too. Great for website load times.

For brand packages, we accept payments via bank transfer or Stripe in installments of 50% before start, 30% in the middle, and 20% for file release.

In a word, no. They aren’t ours to give. The copyright belongs to the foundry (the artist) who made the font. You’ll be told all about your fonts names in your brand guideline so purchasing them for your own use is super easy.